---
title: "Simply Nourish Dog Food — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/simply-nourish-dog-food"
last_updated: "2026-07-21T17:17:51.607Z"
locale: en
meta:
description: "Niche score 60/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Simply Nourish Dog Food — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **simply nourish dog food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 16Conversion 95Competition 68Returns 100Price range 84Avg price 95Brand share 0Review moat 24Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 1.1M searches
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.81–$52.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,830.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, simply nourish dog food is a $3.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **simply nourish dog food market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Launch success**
- **100%**
- 9 of 9 new (360d)
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**134**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**0%**
- Nutrish97% - SIMPLY NOURISH3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/simply-nourish-dog-food/trend)
## **Top simply nourish dog food search terms**
- **rachel ray dog food**352K/yr-13.2%12.1% conv. - **nutrish dog food**309K/yr-23.3%9.2% conv. - **simply nourish dog food**76K/yr-3.8%1.3% conv. - **nutrish**63K/yr-9.1%6.4% conv. - **nutrish dry dog food**61K/yr-44.7%10.4% conv. - **rachael ray dog food dry**45K/yr-14.5%10.2% conv. - **rachael ray dog food**28K/yr+1.9%6.1% conv. - **dog food nutrish**23K/yr-26.3%12.0% conv. - **dog food rachel ray**22K/yr-22.1%13.1% conv. - **simply nourish wet dog food**13K/yr+11.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/simply-nourish-dog-food/search-terms)
## **Top simply nourish dog food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$136K8%$273K12%$409K16%$546K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrish Rachael Ray Adult Dry Dog Food Real Beef Pea & Brown Rice Recipe 40 lb. Bag**Nutrish**$46.54**4.6★15,526 rev](https://www.amazon.com/dp/B06WGLV27L) [2**Nutrish Real Chicken & Veggies Recipe Whole Health Blend Dry Dog Food 40 lb. Bag Packaging May Vary (Rachael Ray)**Nutrish**$48.89**4.6★15,656 rev](https://www.amazon.com/dp/B00FBT7XAK) [3**Nutrish Rachael Ray Dry Dog Food Small Breed Real Chicken & Veggies Recipe 5 lb. Bag**Nutrish**$8.81**4.7★662 rev](https://www.amazon.com/dp/B0FWQHLMBR) [4**Nutrish Real Beef Pea & Brown Rice Recipe Whole Health Blend Dry Dog Food 28 lb. Bag Packaging May Vary (Rachael Ray)**Nutrish**$35.91**4.6★15,526 rev](https://www.amazon.com/dp/B009LQFHHA) [5**Nutrish Rachael Ray Savory Favorites Wet Dog Food Variety Pack 8 oz. Tubs (Pack of 6)**Nutrish**$13.17**4.5★11,093 rev](https://www.amazon.com/dp/B0176Q0CQW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutrish Rachael Ray Dry Dog Food Small Breed Real Chicken & Veggies Recipe 13 lb. Bag**Nutrish**$19.14**662 rev6mo ago](https://www.amazon.com/dp/B0FWPLNRGR) [**Nutrish Rachael Ray Dry Dog Food Small Breed Real Chicken & Veggies Recipe 5 lb. Bag**Nutrish**$8.81**662 rev9mo ago](https://www.amazon.com/dp/B0FWQHLMBR) [**Nutrish Rachael Ray Adult Dry Dog Food Real Beef Pea & Brown Rice Recipe 5 lb. Bag**Nutrish**$8.91**15,526 rev9mo ago](https://www.amazon.com/dp/B0FWQ4LTRR) [**Nutrish Rachael Ray Healthy Weight Adult Dry Dog Food Real Turkey Brown Rice & Venison Recipe 12 lb. Bag**Nutrish**$19.40**256 rev9mo ago](https://www.amazon.com/dp/B0FWPQ8NV4) [**Nutrish Rachael Ray Adult Dry Dog Food Real Chicken & Veggies Recipe 5 lb. Bag**Nutrish**$8.86**15,656 rev9mo ago](https://www.amazon.com/dp/B0FWPMYNF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrish Rachael Ray Adult Dry Dog Food Real Salmon Veggies & Brown Rice Recipe 4.5 lb. Bag**Nutrish**$9.06**4.6★**▲ 183%**](https://www.amazon.com/dp/B0FWQ43JCP) [**Nutrish Rachael Ray Dry Dog Food Small Breed Real Chicken & Veggies Recipe 5 lb. Bag**Nutrish**$8.81**4.7★**▲ 136%**](https://www.amazon.com/dp/B0FWQHLMBR) [**Nutrish Rachael Ray Adult Dry Dog Food Real Chicken & Veggies Recipe 5 lb. Bag**Nutrish**$8.86**4.6★**▲ 134%**](https://www.amazon.com/dp/B0FWPMYNF9) [**Nutrish Rachael Ray Healthy Weight Adult Dry Dog Food Real Turkey Brown Rice & Venison Recipe 12 lb. Bag**Nutrish**$19.40**4.5★**▲ 120%**](https://www.amazon.com/dp/B0FWPQ8NV4) [**Nutrish Rachael Ray Healthy Weight Adult Dry Dog Food Real Turkey Brown Rice & Venison Recipe 4.5 lb. Bag**Nutrish**$9.49**4.5★**▲ 115%**](https://www.amazon.com/dp/B0FWQ74JNM)
**~~View all trending →~~**
## **What buyers say about simply nourish dog food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Dog Loves It”*
**Value For Money**11%
*“Good price”*
**Quality-Overall**10%
*“i consider it a great quality food”*
**Ingredients-Overall**8%
*“Natural Ingredients at a Great Price”*
**Taste-Overall**7%
*“Great food”*
**Smell**5%
*“no offensible odor”*
**Size-Overall**4%
*“Love that size”*
**Flavor**4%
*“has no artificial flavors”*
**Ease Of Chewing/Swallowing**4%
*“It has a good chewability”*
**Moist/Dry**2%
*“the food doesnt cause dryness or irritation”*
### **What buyers complain about **
**Value For Money**12%
*“A bit too expensive”*
**Allergies**9%
*“just some itching”*
**Smell**9%
*“The bag stinks”*
**Indigestion**8%
*“Caused diarrhea”*
**Size-Overall**7%
*“tiny bit bigger than his usual kind”*
**Ingredients-Overall**6%
*“Ingredients have changed”*
**Quality-Overall**6%
*“Poor quality control on this blend”*
**Taste-Overall**4%
*“not enthusiastic about tasting it”*
**Moist/Dry**3%
*“Needs moisture”*
**Hard Feel**3%
*“Too hard”*
### **Top return reasons **
**Size-Overall**19%
**Escape Proof**15%
**Ingredients-Overall**15%
**Indigestion**12%
**Value For Money**12%
**Moist/Dry**4%
**Advertised Vs Actual Product**4%
**Ethical Trade/Fair Trade**4%
**Functionality-Overall**4%
**Smell**4%
## **Common questions**
- **Is simply nourish dog food profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 33 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the simply nourish dog food niche?**
- 2 brands and 134 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in simply nourish dog food?**
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 0.0%.
- **When does demand for simply nourish dog food peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the simply nourish dog food niche?**
- Listings span $8.81–$52.19; the average listing price is $24.98 (sweet spot $15–$100). The average incumbent carries 5,830 reviews — the moat a new listing must climb.
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