---
title: "Search terms — silvervine sticks for cats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/silvervine-sticks-for-cats/search-terms"
last_updated: "2026-07-21T20:58:12.180Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.0M/yr market · 760K searches/yr · $9.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.0M/yr market · 760K searches/yr · $9.68 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — silvervine sticks for cats - Flapen"
---

# **silvervine sticks for cats**

**Launch it**

A $1.0M/yr market growing +19.1% this quarter with returns at 0.5% — clears our launch bar.

Market size 78Growth 49Conversion 96Competition 55Returns 98Price range 37Avg price 31Brand share 76Review moat 24Quality gap 86

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.0M**

$1.0M/yr · 760K searches

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$5.20–$20.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.68**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,305.66**

avg incumbent reviews — the moat a new listing must climb