---
title: "Trend — shih tzu puppy supplies - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/shih-tzu-puppy-supplies/trend"
last_updated: "2026-07-21T22:16:05.400Z"
locale: en
meta:
  description: "Niche score 50/100 · $42K/yr market · 199K searches/yr · $12.51 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $42K/yr market · 199K searches/yr · $12.51 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shih tzu puppy supplies - Flapen"
---

# **shih tzu puppy supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 24Conversion 21Competition 86Returns 84Price range 70Avg price 54Brand share 96Review moat 23Quality gap 40

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.02–$38.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.51**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,707.63**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$42K**

$42K/yr · 199K searches