---
title: "Search terms — separation anxiety tools for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/separation-anxiety-tools-for-dogs/search-terms"
last_updated: "2026-07-21T20:10:31.092Z"
locale: en
meta:
  description: "Niche score 55/100 · $208K/yr market · 130K searches/yr. A concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $208K/yr market · 130K searches/yr. A concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — separation anxiety tools for dogs - Flapen"
---

# **separation anxiety tools for dogs**

**Worth a look**

Shows a sweet-spot price point ($24.99 avg), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.

Market size 40Growth 63Conversion 70Competition 19Returns 89Price range 89Avg price 95Brand share 25Review moat 20Quality gap 85

**Avg price**

**Incredible****$24.99**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$12.82–$42.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+40.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$208K**

$208K/yr · 130K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****12,976.08**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf