---
title: "Scratch Pad Pro — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/scratch-pad-pro"
last_updated: "2026-07-21T17:36:28.098Z"
locale: en
meta:
description: "Niche score 48/100 · $20K/yr market · 18K searches/yr · $16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $20K/yr market · 18K searches/yr · $16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scratch Pad Pro — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **scratch pad pro**
**Skip it**
A concentrated shelf (top 5 take 98% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 96Conversion 72Competition 2Returns 96Price range 72Avg price 78Brand share 5Review moat 86Quality gap 38
**Growth**
**Incredible****+148.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****282.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$12.21–$22.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$20K**
$20K/yr · 18K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, scratch pad pro is a $20K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratch pad pro market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$20K–$24K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **36.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Czoynife38% - AIWEILUCK26% - YOUXIFUN16% - WHAT DO YOU MEME?14% - Suck UK4% - NICETHUMB2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +148.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/scratch-pad-pro/trend)
## **Top scratch pad pro search terms**
- **cat laptop scratcher**11K/yr+287.6%8.3% conv. - **laptop cat scratcher**3K/yr+118.4%5.1% conv. - **scratch pad pro for cats**2K/yr-14.2%1.2% conv. - **scratchpad pro**866/yr-18.9%13.2% conv. - **scratch pad pro**991/yr-43.5%8.8% conv. - **scratchpad pro laptop cats**763/yr-55.3%13.7% conv. - **scratch pad pro laptop for cats**837/yr-18.4%3.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/scratch-pad-pro/search-terms)
## **Top scratch pad pro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats**Czoynife**$12.21**4.2★25 rev](https://www.amazon.com/dp/B0FXTSVX91) [2**Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad**AIWEILUCK**$16.62**4.5★243 rev](https://www.amazon.com/dp/B0CSW8N1Q3) [3**YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad**YOUXIFUN**$16.24**4.7★120 rev](https://www.amazon.com/dp/B0D59XHN65) [4**ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable**WHAT DO YOU MEME?**$16.75**4.6★412 rev](https://www.amazon.com/dp/B0CCSYF6BQ) [5**Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats**Suck UK**$22.13**4.5★798 rev](https://www.amazon.com/dp/B00ZFSFOO4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats**Czoynife**$12.21**25 rev8mo ago](https://www.amazon.com/dp/B0FXTSVX91) [**Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers**NICETHUMB**$14.00**98 rev2y ago](https://www.amazon.com/dp/B09W58SJ5J) [**YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad**YOUXIFUN**$16.24**120 rev2y ago](https://www.amazon.com/dp/B0D59XHN65) [**Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad**AIWEILUCK**$16.62**243 rev2y ago](https://www.amazon.com/dp/B0CSW8N1Q3) [**ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable**WHAT DO YOU MEME?**$16.75**412 rev2y ago](https://www.amazon.com/dp/B0CCSYF6BQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats**Czoynife**$12.21**4.2★**▲ 111%**](https://www.amazon.com/dp/B0FXTSVX91) [**Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers**NICETHUMB**$14.00**4.6★**— 1%**](https://www.amazon.com/dp/B09W58SJ5J) [**Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats**Suck UK**$22.13**4.5★**— 9%**](https://www.amazon.com/dp/B00ZFSFOO4) [**YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad**YOUXIFUN**$16.24**4.7★**▼ 11%**](https://www.amazon.com/dp/B0D59XHN65) [**Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad**AIWEILUCK**$16.62**4.5★**▼ 16%**](https://www.amazon.com/dp/B0CSW8N1Q3)
**~~View all trending →~~**
## **What buyers say about scratch pad pro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Cat approved”*
**Quality-Overall**17%
*“This is really well made”*
**Fun/Entertainment Experience**9%
*“My cats enjoyed it”*
**Value For Money**9%
*“affordable”*
**Size-Overall**4%
*“Real good size”*
**Certifications**4%
*“Squeakers approved”*
**Design-Overall**3%
*“And the design fit well in my nerdy house”*
**Gifting Purpose**3%
*“This is a cute gift”*
**Durability**2%
*“it has decent durability”*
**Assembly/Installation**1%
*“the assembly was super easy”*
### **What buyers complain about **
**Value For Money**29%
*“could be cheaper”*
**Size-Overall**17%
*“So tiny”*
**Durability**14%
*“he did tear it up”*
**Design-Overall**4%
*“Poorly designed”*
**Ease Of Use**4%
*“It's nearly impossible to insert them without immediately ripping the toy”*
**Hard Feel**4%
*“hard at work”*
**Strength**3%
*“Not the most sturdy one”*
### **Top return reasons **
**Defective Material/Parts**24%
**Size-Overall**17%
**Advertised Vs Actual Product**17%
**Strength**13%
**Product Condition**8%
**Thin**4%
**Value For Money**4%
**Quality-Overall**4%
**Instructions/User Manual/Troubleshooting**4%
**Water Resistance**2%
## **Common questions**
- **Is scratch pad pro profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the scratch pad pro niche?**
- 6 brands and 8 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in scratch pad pro?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.8%.
- **When does demand for scratch pad pro peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the scratch pad pro niche?**
- Listings span $12.21–$22.13; the average listing price is $16.32 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
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