---
title: "Trend — scat mat for cats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/scat-mat-for-cats/trend"
last_updated: "2026-07-21T22:08:49.137Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.3M/yr market · 725K searches/yr · $27.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $1.3M/yr market · 725K searches/yr · $27.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — scat mat for cats - Flapen"
---

# **scat mat for cats**

**Launch it**

A $1.3M/yr market growing +1.4% this quarter with returns at 3.9% — clears our launch bar.

Market size 84Growth 27Conversion 73Competition 62Returns 43Price range 94Avg price 95Brand share 72Review moat 49Quality gap 87

**Avg price**

**Incredible****$27.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.10–$68.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.3M**

$1.3M/yr · 725K searches

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,596.63**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch