---
title: "Trend — salt lick - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/salt-lick/trend"
last_updated: "2026-07-21T20:43:51.855Z"
locale: en
meta:
  description: "Niche score 66/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $556K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — salt lick - Flapen"
---

# **salt lick**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 60Conversion 86Competition 46Returns 100Price range 81Avg price 85Brand share 54Review moat 59Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.54–$56.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$556K**

$556K/yr · 294K searches

**Growth**

**Good****+36.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,120.95**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse