---
title: "Trend — salmon dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/salmon-dog-food/trend"
last_updated: "2026-07-21T07:20:32.699Z"
locale: en
meta:
  description: "salmon dog food clears our launch bar: a $3.8M/yr market growing +7.7% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "salmon dog food clears our launch bar: a $3.8M/yr market growing +7.7% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Trend — salmon dog food - Flapen"
---

# **salmon dog food**

**Launch it**

A $3.8M/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 97Growth 35Conversion 77Competition 88Returns 100Price range 87Avg price 95Brand share 34Review moat 31Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.8M**

$3.8M/yr · 1.3M searches

**Avg price**

**Incredible****$38.63**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$7.84–$84.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,438.59**

avg incumbent reviews — the moat a new listing must climb