---
title: "Rubber Tray — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rubber-tray"
last_updated: "2026-07-22T21:29:54.484Z"
locale: en
meta:
description: "Niche score 36/100 · $200K/yr market · 401K searches/yr · $28.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $200K/yr market · 401K searches/yr · $28.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubber Tray — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **rubber tray**
**Skip it**
A deep review moat (19,460 avg reviews) — this niche doesn't clear our bar today.
Market size 39Growth 23Conversion 22Competition 28Returns 46Price range 87Avg price 95Brand share 20Review moat 17Quality gap 42
**Avg price**
**Incredible****$28.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.26–$67.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$200K**
$200K/yr · 401K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****19,460.47**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rubber tray is a $200K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber tray market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$229K–$286K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **63%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- MidWest Homes for Pets73% - MOFBEAWK7% - BOWHAUS5% - Hoki Found5% - ukeetap2% - Holywarm2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
9K7KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/rubber-tray/trend)
## **Top rubber tray search terms**
- **dog crate tray**62K/yr-4.9%1.8% conv. - **dog kennel tray**24K/yr+21.1%1.6% conv. - **dog crate tray replacement**35K/yr-5.2%1.5% conv. - **dog crate liner**29K/yr-6.3%0.5% conv. - **crate tray**19K/yr+9.6%1.6% conv. - **dog crate pan**25K/yr-22.1%1.7% conv. - **kennel tray**19K/yr+6.5%1.0% conv. - **dog crate replacement tray**17K/yr+13.3%1.6% conv. - **trays for dog crates**17K/yr-12.5%0.8% conv. - **dog kennel tray replacement**18K/yr-14.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/rubber-tray/search-terms)
## **Top rubber tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LifeStages by MidWest Homes for Pets 36-Inch Replacement Pan Measures 35.5 x 23.8 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 36 Wire Crates**MidWest Homes for Pets**$22.25**4.6★54,096 rev](https://www.amazon.com/dp/B0002DHW1U) [2**MidWest Homes for Pets 42-Inch Replacement Pan Measures 41.3 x 27.75 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 42 Wire Crates**MidWest Homes for Pets**$23.49**4.6★54,096 rev](https://www.amazon.com/dp/B0002NNWDW) [3**MidWest Homes for Pets 36-Inch Replacement Pan Measures 35.5 x 23.8 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 36 Wire Crates**MidWest Homes for Pets**$23.73**4.6★54,096 rev](https://www.amazon.com/dp/B000TZ5BZK) [4**MidWest Homes for Pets Replacement Pan 42 Inch Long Midwest SUV Dog Crate; 41.34L x 20.48W x 1.19H Inches; 24PAN; Black**MidWest Homes for Pets**$23.29**4.0★1,803 rev](https://www.amazon.com/dp/B002BAAJSA) [5**LifeStages by MidWest Homes for Pets 24-Inch Replacement Pan Measures 23.63 x 17.72 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 24 Wire Crates**MidWest Homes for Pets**$17.45**4.6★54,096 rev](https://www.amazon.com/dp/B00Y26SV2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**ukeetap**$9.26**1,848 rev8mo ago](https://www.amazon.com/dp/B0FNWLJWKG) [**Holywarm Replacement Tray for Dog Crate Pans Large 24 Inch Plastic Bottom Pan for Pet Kennel Crate Liner Trays (24 inch)**Holywarm**$22.10**163 rev10mo ago](https://www.amazon.com/dp/B0FP4WDXJB) [**BOWHAUS Machine-Washable Dog Bed Pad & Tray for 42-Inch Kennel Non-Slip Flat Cozy Sleeping Mat & Easy-Clean Plastic Replacement Crate Pan Comfortable & Durable for Dogs Rabbits Cats Various Pets**BOWHAUS**$31.14**50 rev1y ago](https://www.amazon.com/dp/B0F8QR8N8Z) [**BOWHAUS 28.9-Inch Dog Crate Pan Replacement Sturdy Waterproof Plastic Tray for 30-Inch Pet Rabbit Ferret Critter Kennels Versatile Pan and Easy to Clean**BOWHAUS**$16.03**119 rev1y ago](https://www.amazon.com/dp/B0F83YYL39) [**BOWHAUS 35-Inch Dog Crate Pan Replacement Sturdy Waterproof Plastic Tray for 36-Inch Pet Rabbit Ferret Critter Kennels Versatile Pan and Easy to Clean**BOWHAUS**$23.70**119 rev1y ago](https://www.amazon.com/dp/B0F83Z1FVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holywarm Replacement Tray for Dog Crate Pans Large 24 Inch Plastic Bottom Pan for Pet Kennel Crate Liner Trays (24 inch)**Holywarm**$22.10**4.6★**▲ 264%**](https://www.amazon.com/dp/B0FP4WDXJB) [**MOFBEAWK Dog Crate Tray 47-ChewProof Replacement Pan Easy to Clean Easy to Assemble Ideal for Potty Training-Perfect for Pet Crates & Kennels(46.85 L x 29.17 W x 1.0 H Tray 47 fit 48 Crate)**MOFBEAWK**$48.89**4.3★**▲ 225%**](https://www.amazon.com/dp/B0DBKWKG2X) [**BOWHAUS Machine-Washable Dog Bed Pad & Tray for 42-Inch Kennel Non-Slip Flat Cozy Sleeping Mat & Easy-Clean Plastic Replacement Crate Pan Comfortable & Durable for Dogs Rabbits Cats Various Pets**BOWHAUS**$31.14**4.5★**▲ 216%**](https://www.amazon.com/dp/B0F8QR8N8Z) [**MidWest Homes for Pets 30-Inch Replacement Pan Measures 29.06 x 18.51 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 30 Wire Crates**MidWest Homes for Pets**$18.42**4.6★**▲ 212%**](https://www.amazon.com/dp/B000TZ1XLQ) [**ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**ukeetap**$9.26**4.7★**▲ 182%**](https://www.amazon.com/dp/B0FNWLJWKG)
**~~View all trending →~~**
## **What buyers say about rubber tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fit the cage correctly”*
**Ease Of Cleaning**16%
*“Easy to clean up after use”*
**Quality-Overall**13%
*“Awesome quality”*
**Advertised Vs Actual Product**10%
*“Exactly as pictured”*
**Durability**5%
*“Very durable and easy to clean”*
**Efficiency**4%
*“works well for purpose”*
**Strength**4%
*“The plastic is sturdy”*
**Value For Money**3%
*“Good value”*
**Pet Friendly**3%
*“Great for small pets”*
**Water Resistance**2%
*“easy clean water proof”*
### **What buyers complain about **
**Size-Overall**25%
*“Too small”*
**Strength**11%
*“Very flimsy”*
**Quality-Overall**7%
*“Poor quality”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Thickness**5%
*“Thinner and more pliable than expected”*
**Durability**4%
*“will break soon”*
**Color**4%
*“Not right color”*
**Ease Of Cleaning**4%
*“makes it hard to pick up to clean without spilling because it is a flexible mat”*
**Ease Of Chewing/Swallowing**3%
*“Not chew proof”*
**Leak-Proof**3%
*“it would leak onto the tile”*
### **Top return reasons **
**Size-Overall**82%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Strength**2%
**Defective Material/Parts**2%
**Color**2%
**Value For Money**1%
**Thin**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is rubber tray profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the rubber tray niche?**
- 10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in rubber tray?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.5%.
- **When does demand for rubber tray peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the rubber tray niche?**
- Listings span $9.26–$67.84; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 19,460 reviews — the moat a new listing must climb.
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