---
title: "Search terms — red dog collar - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/red-dog-collar/search-terms"
last_updated: "2026-07-21T20:50:32.151Z"
locale: en
meta:
  description: "Niche score 52/100 · $62K/yr market · 195K searches/yr · $14.33 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $62K/yr market · 195K searches/yr · $14.33 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — red dog collar - Flapen"
---

# **red dog collar**

**Worth a look**

Shows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($62K/yr) keeps it on the watch list.

Market size 16Growth 24Conversion 28Competition 87Returns 82Price range 59Avg price 69Brand share 96Review moat 24Quality gap 45

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.33**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.51–$147.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,000.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$62K**

$62K/yr · 195K searches