---
title: "Search terms — rawhide chips - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rawhide-chips/search-terms"
last_updated: "2026-07-21T20:28:42.617Z"
locale: en
meta:
  description: "Niche score 52/100 · $50K/yr market · 21K searches/yr · $20.98 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $50K/yr market · 21K searches/yr · $20.98 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rawhide chips - Flapen"
---

# **rawhide chips**

**Worth a look**

Shows low returns (0.3%), but a small market ($50K/yr) keeps it on the watch list.

Market size 12Growth 17Conversion 92Competition 44Returns 99Price range 83Avg price 90Brand share 50Review moat 45Quality gap 60

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.12–$58.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,006.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-16.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$50K**

$50K/yr · 21K searches