---
title: "Trend — rat house - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rat-house/trend"
last_updated: "2026-07-21T20:43:33.376Z"
locale: en
meta:
  description: "Niche score 55/100 · $52K/yr market · 122K searches/yr · $15.40 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $52K/yr market · 122K searches/yr · $15.40 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rat house - Flapen"
---

# **rat house**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 24Conversion 35Competition 89Returns 80Price range 72Avg price 76Brand share 95Review moat 55Quality gap 52

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.40**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.97–$122.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,314.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 122K searches