---
title: "Search terms — rabbit scratching pad - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rabbit-scratching-pad/search-terms"
last_updated: "2026-07-21T20:33:01.615Z"
locale: en
meta:
  description: "Niche score 58/100 · $60K/yr market · 63K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $60K/yr market · 63K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rabbit scratching pad - Flapen"
---

# **rabbit scratching pad**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 28Conversion 76Competition 60Returns 96Price range 56Avg price 60Brand share 79Review moat 74Quality gap 76

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****533.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.23**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.96–$26.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 63K searches