---
title: "Rabbit Scratching Pad — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rabbit-scratching-pad"
last_updated: "2026-07-21T17:36:56.138Z"
locale: en
meta:
description: "Niche score 58/100 · $60K/yr market · 63K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $60K/yr market · 63K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rabbit Scratching Pad — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **rabbit scratching pad**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 28Conversion 76Competition 60Returns 96Price range 56Avg price 60Brand share 79Review moat 74Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****533.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$26.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, rabbit scratching pad is a $60K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rabbit scratching pad market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Launch success**
- **33%**
- 3 of 9 new (360d)
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **224 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**41%**
- KEPYDRMTF27% - Oncpcare10% - Hamiledyi9% - Mooydee6% - Maasechs4% - SunGrow4%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +2.7% search growth over the last 90 days.
2K1KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/rabbit-scratching-pad/trend)
## **Top rabbit scratching pad search terms**
- **rabbit scratching pad**25K/yr-4.6%5.7% conv. - **bunny scratch pad**17K/yr+19.0%6.2% conv. - **rabbit scratch pad**8K/yr+1.0%6.4% conv. - **bunny scratch mat**5K/yr+8.1%6.4% conv. - **rabbit scratch mat**4K/yr-7.1%6.4% conv. - **rabbit nail scratch pad**3K/yr-6.6%4.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/rabbit-scratching-pad/search-terms)
## **Top rabbit scratching pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 27 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories (2PCS)**KEPYDRMTF**$7.97**4.1★73 rev](https://www.amazon.com/dp/B0FMDJGTVK) [2**Oncpcare 2PCS Rabbit Scratch Mat Natural Bunny Scratching Pad Claws and Teeth Care Rabbit Mats for Cages Chew Toys for Bunny Pet Cage Bedding for Biting Sleeping Nesting 16x12**Oncpcare**$16.84**4.5★515 rev](https://www.amazon.com/dp/B0D5HMWJBG) [3**KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories**KEPYDRMTF**$6.16**4.1★73 rev](https://www.amazon.com/dp/B0FMDHGVW9) [4**Hamiledyi 2PCS Rabbit Scratching Pads Bunny Lava Grinding Claw Pads Small Animal Foot Pads Hamster Scratch Board Chew Toys for Gerbil Chinchilla Hedgehog Guinea Pig Cage Accessories**Hamiledyi**$12.39**4.2★150 rev](https://www.amazon.com/dp/B0D4YG98C8) [5**Mooydee Rabbit Scratching Pad 16 x 12 Inch Natural Sisal Bunny Scratch Mat Scratcher Mats Claws and Teeth Care for Biting Sleeping Nesting Small Animal Bedding Chew Toys Bed Play Toy (Brown 1Pc)**Mooydee**$9.84**4.3★189 rev](https://www.amazon.com/dp/B0DZBJ3Y7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Abuzabu 2PCS Rabbit Scratching Mats Natural Sisal Bunny Scratch Pad Rabbit Mats for Cages Claws and Teeth Care Rabbit Chew Toys Bunny Accessories for Bedding Biting Sleeping Nesting (16x12in)**Abuzabu**$17.02**22 rev1mo ago](https://www.amazon.com/dp/B0GX1VLV7G) [**Nexlythara Rabbit Scratching Pad Sisal Bunny Scratch Mat for Cages - 2PCS Natural Rabbits Nail Scratcher for Indoor Rabbit Chew Toys & Bedding 16x12 Inch**Nexlythara**$16.55**36 rev6mo ago](https://www.amazon.com/dp/B0G3VTBNB5) [**Rabbit Scratching Pad 12 x 6.56 ft Cuttable Bunny Scratch Pad Self-Adhesive for Rabbit Bedding Rabbit Mat Cage Accessories as Cage Liner or Bedding for Small Animals**TulkunHavn**$18.20**16 rev7mo ago](https://www.amazon.com/dp/B0G477CD24) [**Rabbit Scratcher Mat - DIY Trimmable Self-Adhesive Bunny Scratch Pad Roll 12 Inch x 3.28 ft Small Animal Scratching Rug for Cage Biting Sleeping & Nesting Safe Scratch Mat for Rabbits & Small Pets**LynxLink**$10.86**12 rev7mo ago](https://www.amazon.com/dp/B0G43D33HJ) [**Maasechs Rabbit Scratching Pad Natural Sisal Cat Bunny Scratcher Mats Cute Scratch Rug Claws and Teeth Care for Biting Sleeping Nesting Small Animal Bedding Chew Toys Bed Play Toy(Carrots)**Maasechs**$17.99**13 rev9mo ago](https://www.amazon.com/dp/B0FRQHWS5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Abuzabu 2PCS Rabbit Scratching Mats Natural Sisal Bunny Scratch Pad Rabbit Mats for Cages Claws and Teeth Care Rabbit Chew Toys Bunny Accessories for Bedding Biting Sleeping Nesting (16x12in)**Abuzabu**$17.02**4.7★**▲ 236%**](https://www.amazon.com/dp/B0GX1VLV7G) [**Tulvixxo Rabbit Scratching Pad 6.56 ft Self Adhesive Bunny Mat Cuttable Rabbit Bedding Rug Bunny Cage Accessories (6.56 ft)**Tulvixxo**$13.84**3.8★**▲ 100%**](https://www.amazon.com/dp/B0FGDFHJ2J) [**ZINGTERRA 2Pcs Bunny Bed Sisal Rabbit Scratching Pad Natural Cat Resting Mats for Cages Guinea Pig Bed Mat Forage Grass Mat Teeth Care Rabbit Mats (15.7x11.8 in)**ZINGTERRA**$10.58**4.7★**▲ 100%**](https://www.amazon.com/dp/B0DZB7WSJ2) [**Rabbit Scratching Pad 12 x 6.56 ft Cuttable Bunny Scratch Pad Self-Adhesive for Rabbit Bedding Rabbit Mat Cage Accessories as Cage Liner or Bedding for Small Animals**TulkunHavn**$18.20**3.3★**▲ 85%**](https://www.amazon.com/dp/B0G477CD24) [**KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories**KEPYDRMTF**$6.16**4.1★**▲ 76%**](https://www.amazon.com/dp/B0FMDHGVW9)
**~~View all trending →~~**
## **What buyers say about rabbit scratching pad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**19%
*“Cat loves it”*
**Quality-Overall**12%
*“Nice quality mats”*
**Durability**10%
*“Strong and durable”*
**Value For Money**9%
*“Great value”*
**Size-Overall**6%
*“Great size”*
**Ease Of Use**5%
*“Easy to use”*
**Scratch Resistance**5%
*“with a nice scratchy surface”*
**Adhesion/Stickiness**4%
*“has a nice thick adhesive”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Ease Of Cleaning**3%
*“Clean looking mats for bunny”*
### **What buyers complain about **
**Size-Overall**18%
*“Not large enough”*
**Smell**7%
*“Smells very strongly of cigarettes”*
**Quality-Overall**5%
*“Excessively expensive for quality and features”*
**Strength**5%
*“Not sturdy”*
**Adhesion/Stickiness**5%
*“it has a very sticky adhesive on the bottom”*
**Durability**4%
*“somehow this broke”*
**Thickness**3%
*“It's a thin material”*
**Material Quality**3%
*“It is cheap material”*
**Instructions/User Manual/Troubleshooting**2%
*“Directions were complicated”*
**Contamination**2%
*“Toxic Mold- avoid”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**10%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**6%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Functionality-Overall**3%
**Strength**3%
**Value For Money**2%
**Smell**2%
## **Common questions**
- **Is rabbit scratching pad profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the rabbit scratching pad niche?**
- 24 brands and 29 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in rabbit scratching pad?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.8%.
- **What does it cost to enter the rabbit scratching pad niche?**
- Listings span $5.96–$26.50; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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