---
title: "Rabbit Dog Treats — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/rabbit-dog-treats"
last_updated: "2026-07-21T17:40:58.764Z"
locale: en
meta:
description: "Niche score 53/100 · $118K/yr market · 39K searches/yr · $23.45 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $118K/yr market · 39K searches/yr · $23.45 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rabbit Dog Treats — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **rabbit dog treats**
**Worth a look**
Shows low returns (0.0%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Market size 28Growth 21Conversion 96Competition 38Returns 100Price range 83Avg price 95Brand share 43Review moat 82Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.71–$45.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****368.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 39K searches
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rabbit dog treats is a $118K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rabbit dog treats market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$117K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#774**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**17%**
- Smart Cookie33% - Vital Essentials23% - Hare of the Dog10% - Pupford7% - Caru6% - Raw Paws4% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.
2K2KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/rabbit-dog-treats/trend)
## **Top rabbit dog treats search terms**
- **rabbit dog treats**19K/yr-4.5%10.4% conv. - **rabbit treats for dogs**11K/yr-10.0%11.2% conv. - **dog treats rabbit**3K/yr-15.9%12.0% conv. - **rabbit jerky for dogs**4K/yr-22.4%14.1% conv. - **rabbit jerky**2K/yr+2.1%7.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/rabbit-dog-treats/search-terms)
## **Top rabbit dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag**Vital Essentials**$12.80**4.8★569 rev](https://www.amazon.com/dp/B0BWBG8XK8) [2**Smart Cookie Single Ingredient Rabbit Jerky Dog Treats - Training Treat Strips for Dogs and Puppies with Allergies Sensitive Stomachs - Dehydrated 100% Meat Grain Free Made in USA - 3oz Pack of 1**Smart Cookie**$14.94**4.6★344 rev](https://www.amazon.com/dp/B07G38FJM6) [3**Smart Cookie Healthy Soft Dog Treats - Rabbit & Pumpkin - Grain Free Limited Ingredient Training Treats for Dogs with Sensitive Stomach & Allergies Natural Novel Protein Made in the USA (5oz.)**Smart Cookie**$11.82**4.6★1,078 rev](https://www.amazon.com/dp/B07DVVD78P) [4**Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)**Pupford**$16.64**4.7★1,287 rev](https://www.amazon.com/dp/B08JPX5RQ3) [5**Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)**Hare of the Dog**$24.97**4.5★145 rev](https://www.amazon.com/dp/B08GYH171P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hare of the Dog 100% Rabbit Jerky Dog Treats 3.5-oz Bag - 2 Packs**Hare of the Dog**$24.83**43 rev3mo ago](https://www.amazon.com/dp/B0DHHL3MHP) [**RABBIT JERKY - Premium Small Game Meat - Bushcraft & Survival Snack - Unique Hunter Gift for Brother Him - Exotic Food Present**Generic**$24.41**1 rev1y ago](https://www.amazon.com/dp/B0FHP3V9SF) [**Purposeful Pup Rabbit Sausage Dog Treats(10 Pack) - Single Ingredient Jerky**Purposeful Pup**$19.05**3 rev1y ago](https://www.amazon.com/dp/B0FHMGPHSR) [**Finleys Rabbit Venison Meaty Sticks Dog Treats 12oz 1 Pack**Finley's**$12.69**52 rev1y ago](https://www.amazon.com/dp/B0F4HZ1K5B) [**Rabbit Ears with Fur Dog Treats (50 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs**PEPPY DOG**$26.76**260 rev1y ago](https://www.amazon.com/dp/B0DYPB3WM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hare of the Dog 100% Rabbit Jerky Dog Treats 3.5-oz Bag - 2 Packs**Hare of the Dog**$24.83**4.5★**▲ 302%**](https://www.amazon.com/dp/B0DHHL3MHP) [**Rabbit Ears with Fur Dog Treats (10 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs**PEPPY DOG**$10.40**4.6★**▲ 194%**](https://www.amazon.com/dp/B0DNV1P79C) [**Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)**Hare of the Dog**$24.97**4.5★**▲ 85%**](https://www.amazon.com/dp/B08GYH171P) [**Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag**Vital Essentials**$45.57**4.6★**▲ 80%**](https://www.amazon.com/dp/B0BWBPGF18) [**Raw Paws Wild-Caught Rabbit Dogs Treats 6-oz - Single Ingredient**Raw Paws**$20.24**4.4★**▲ 72%**](https://www.amazon.com/dp/B082T613KZ)
**~~View all trending →~~**
## **What buyers say about rabbit dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**39%
*“Good for my dog”*
**Taste-Overall**9%
*“Great snack”*
**Quality-Overall**6%
*“Really good quality treats that our dog loves”*
**Size-Overall**6%
*“Good size”*
**Allergies**5%
*“No allergies”*
**Ease Of Chewing/Swallowing**4%
*“Good chew”*
**Smell**4%
*“The smells were delightful”*
**Value For Money**4%
*“Reasonably priced”*
**Freshness**3%
*“Arrived fresh”*
**Ingredients-Overall**3%
*“has some quality ingredients”*
### **What buyers complain about **
**Value For Money**15%
*“do really think they should be cheaper”*
**Smell**10%
*“Smelly”*
**Allergies**8%
*“They are both allergic so we are careful to buy only things with clean and few ingredients”*
**Size-Overall**5%
*“They are big”*
**Ingredients-Overall**4%
*“even though I cannot find any difference in the ingredients”*
**Ease Of Chewing/Swallowing**4%
*“She is teething so she doesn't chew well”*
**Stale/Rotten/Spoiled**4%
*“Made me question their freshness”*
**Quality-Overall**3%
*“Bad quality”*
**Advertised Vs Actual Product**2%
*“My fault for not reading the description carefully before purchasing”*
**Ease Of Use**2%
*“For weeks, he was not at all a treat-loving puppy, which proved difficult to train”*
### **Top return reasons **
**Ingredients-Overall**26%
**Smell**20%
**Size-Overall**9%
**Indigestion**7%
**Ease Of Use**4%
**Defective Material/Parts**4%
**Contamination**4%
**Taste-Overall**4%
**Flavor**4%
**Ease Of Chewing/Swallowing**4%
## **Common questions**
- **Is rabbit dog treats profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rabbit dog treats niche?**
- 15 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in rabbit dog treats?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.0%.
- **When does demand for rabbit dog treats peak?**
- Demand peaks in Apr–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rabbit dog treats niche?**
- Listings span $9.71–$45.57; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.
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