---
title: "Quail Food — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/quail-food"
last_updated: "2026-07-22T21:33:40.739Z"
locale: en
meta:
description: "Niche score 54/100 · $171K/yr market · 75K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $171K/yr market · 75K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quail Food — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **quail food**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 35Growth 68Conversion 73Competition 21Returns 100Price range 88Avg price 95Brand share 20Review moat 61Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$34.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$70.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+48.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,058.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$171K**
$171K/yr · 75K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, quail food is a $171K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quail food market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$171K–$205K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Wholesome Harvest30% - Manna Pro28% - Morning Song17% - Wild Delight11% - Purina6% - SLEEK & SASSY5% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.1% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/quail-food/trend)
## **Top quail food search terms**
- **quail food**46K/yr+61.2%7.8% conv. - **quail feed**26K/yr+29.3%5.2% conv. - **quail layer feed**3K/yr+38.8%6.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/quail-food/search-terms)
## **Top quail food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wholesome Harvest Non-GMO Quail Layer Feed 26% - Premium 10 lb Food for Laying Birds Button Food**Wholesome Harvest**$30.04**4.6★300 rev](https://www.amazon.com/dp/B0DQVT37MT) [2**Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag**Manna Pro**$10.03**4.6★2,822 rev](https://www.amazon.com/dp/B000QFP5UY) [3**Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders**Morning Song**$14.71**4.6★2,598 rev](https://www.amazon.com/dp/B0FH7MX758) [4**Wild Delight Dove & Quail Food 10 lb**Wild Delight**$18.84**4.6★342 rev](https://www.amazon.com/dp/B003ZLLAZA) [5**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs**Manna Pro**$13.75**4.5★3,206 rev](https://www.amazon.com/dp/B01N4KD9MY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders**Morning Song**$14.71**2,598 rev12mo ago](https://www.amazon.com/dp/B0FH7MX758) [**Wholesome Harvest Non-GMO Quail Starter Grower Feed Button Food 10lbs**Wholesome Harvest**$30.94**300 rev1y ago](https://www.amazon.com/dp/B0DVZL4M4Z) [**Wholesome Harvest Non-GMO Quail Layer Feed 26% - Premium 10 lb Food for Laying Birds Button Food**Wholesome Harvest**$30.04**300 rev1y ago](https://www.amazon.com/dp/B0DQVT37MT) [**Kalmbach Feeds Start Right Non-GMO Turkey & Gamebird Crumble Feed 50 lb Bag**Kalmbach Feeds**$52.05**100 rev3y ago](https://www.amazon.com/dp/B0C1KGDSYR) [**Purina | Game Bird Layer Feed | Crumbles | 40 Pound (40 LB) Bag**Purina**$52.10**51 rev3y ago](https://www.amazon.com/dp/B0B7TVQ6K4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders**Morning Song**$14.71**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FH7MX758) [**Wholesome Harvest Non-GMO Quail Starter Grower Feed Button Food 10lbs**Wholesome Harvest**$30.94**4.6★**▲ 17%**](https://www.amazon.com/dp/B0DVZL4M4Z) [**Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag**Manna Pro**$10.03**4.6★**— 4%**](https://www.amazon.com/dp/B000QFP5UY) [**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**Manna Pro**$43.71**4.5★**— 3%**](https://www.amazon.com/dp/B092GGMGH9) [**Wholesome Harvest Non-GMO Quail Layer Feed 26% - Premium 10 lb Food for Laying Birds Button Food**Wholesome Harvest**$30.04**4.6★**— 7%**](https://www.amazon.com/dp/B0DQVT37MT)
**~~View all trending →~~**
## **What buyers say about quail food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“the price is reasonable”*
**Quality-Overall**27%
*“Looks like very nice Quality seed too”*
**Advertised Vs Actual Product**12%
*“Does the job”*
**Size-Overall**7%
*“The size makes it a great value for money”*
**Pet Friendly**6%
*“Hens love it”*
**Taste-Overall**4%
*“Good food”*
**Ease Of Chewing/Swallowing**3%
*“The crumble size is easy for young quail to eat”*
**Ingredients-Overall**1%
*“It has quality ingredients”*
**Ease Of Use**1%
*“Easy to use”*
**Durability**1%
*“Has lasted my one little quail a long time”*
### **What buyers complain about **
**Value For Money**23%
*“Wish it was more affordable”*
**Size-Overall**19%
*“Wish the portion size was bigger”*
**Advertised Vs Actual Product**13%
*“False Misleading Advertising”*
**Quality-Overall**11%
*“Bad quality”*
**Charging**4%
*“they tell me they won't charge me for - I don't use it I have three unopened bags”*
**Indigestion**4%
*“DEADLY FOR BIRDS”*
**Hard Feel**4%
*“some birds dont eat it because the shell is too hard”*
**Product Condition**4%
*“Bag previously opened”*
**Texture/Consistency-Overall**2%
*“Cake in basically powder form”*
**Weight Heavy**2%
*“Box over filled heavy and flimsy”*
### **Top return reasons **
**Defective Material/Parts**50%
**Value For Money**33%
**Pest/Insect Control**17%
## **Common questions**
- **Is quail food profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the quail food niche?**
- 8 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in quail food?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for quail food peak?**
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the quail food niche?**
- Listings span $10.03–$70.07; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.
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