---
title: "Search terms — purple shampoo for horses - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/purple-shampoo-for-horses/search-terms"
last_updated: "2026-07-21T21:02:13.056Z"
locale: en
meta:
  description: "Niche score 51/100 · $36K/yr market · 24K searches/yr · $23.68 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $36K/yr market · 24K searches/yr · $23.68 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple shampoo for horses - Flapen"
---

# **purple shampoo for horses**

**Worth a look**

Shows low returns (0.5%), but a small market ($36K/yr) keeps it on the watch list.

Market size 9Growth 65Conversion 69Competition 29Returns 97Price range 89Avg price 95Brand share 34Review moat 67Quality gap 35

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.96–$52.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****810.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+44.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$36K**

$36K/yr · 24K searches