---
title: "Purple Shampoo for Horses — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/purple-shampoo-for-horses"
last_updated: "2026-07-21T17:40:49.750Z"
locale: en
meta:
description: "Niche score 51/100 · $36K/yr market · 24K searches/yr · $23.68 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $36K/yr market · 24K searches/yr · $23.68 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Shampoo for Horses — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **purple shampoo for horses**
**Worth a look**
Shows low returns (0.5%), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 65Conversion 69Competition 29Returns 97Price range 89Avg price 95Brand share 34Review moat 67Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$23.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.96–$52.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****810.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+44.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$36K**
$36K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, purple shampoo for horses is a $36K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shampoo for horses market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$47K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#648**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **118 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**9%**
- exhibitor's25% - Farnam19% - Weaver Livestock15% - UltraCruz13% - Cowboy Magic12% - Mane 'n Tail7% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +44.0% search growth over the last 90 days.
800600Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/purple-shampoo-for-horses/trend)
## **Top purple shampoo for horses search terms**
- **purple shampoo for horses**6K/yr+59.9%6.1% conv. - **horse whitening shampoo**5K/yr+26.3%8.0% conv. - **horse purple shampoo**5K/yr+35.1%6.7% conv. - **whitening shampoo for horses**4K/yr+54.0%8.7% conv. - **purple horse shampoo**3K/yr+47.2%8.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/purple-shampoo-for-horses/search-terms)
## **Top purple shampoo for horses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**exhibitors Quic Silver 64 Ounce Color Intensifying Shampoo Purple 1.0 Count (321164)**exhibitor's**$30.23**4.7★439 rev](https://www.amazon.com/dp/B000A6XGGY) [2**Farnam Vetrolin Wonder Blue Gentle Moisturizing Shampoo for Horses Livestock and Dogs Blue 32**Farnam**$18.25**4.6★170 rev](https://www.amazon.com/dp/B000HHM7E8) [3**UltraCruz - sc-395301 Equine Bright White Horse Shampoo 16 oz Purple**UltraCruz**$15.06**4.4★79 rev](https://www.amazon.com/dp/B00O4F4EBS) [4**Weaver Livestock Whitening Shampoo for Horses Pigs Cattle Gentle and Effective Coconut-Based Hide Hair and Shampoo Daily Use Cattle Show Supplies 1 Quart**Weaver Livestock**$19.09**4.4★195 rev](https://www.amazon.com/dp/B004OE7268) [5**Cowboy Magic Shine In Yellowout Purple Shampoo 16 oz**Cowboy Magic**$11.96**4.4★571 rev](https://www.amazon.com/dp/B000HHMD9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**exhibitors Quic Silver System Includes Quic Shampoo Quic Conditioner 32 Ounce Each Plus Quic Silver 16 Ounce for Dogs Horses Greys Palominos Cream Color Coats Silver Ash Highlights**exhibitor's**$45.95**10 rev5y ago](https://www.amazon.com/dp/B08H8QXMGB) [**Mane n Tail Ultimate Gloss Combo Set (16 Oz) Shampoo & Conditioner for Long-Lasting Shine Softness and Volume for Horses Coat Mane & Tail**Mane 'n Tail**$18.85**868 rev6y ago](https://www.amazon.com/dp/B08BFCZ2BZ) [**Jeffers Equine Brightening Blue Whitening Horse Shampoo 128 oz Grooming Shampoo with Coconut Extract Aloe & Shea Butter for Coat Mane & Tail Removes Tough Stains Safe for White & Light Coats**Jeffers**$35.67**23 rev7y ago](https://www.amazon.com/dp/B07K6QMCTK) [**Jeffers Equine Brightening Blue Whitening Horse Shampoo 16 oz Grooming Shampoo with Coconut Extract Aloe & Shea Butter for Coat Mane & Tail Removes Tough Stains Safe for White & Light Coats**Jeffers**$16.94**23 rev7y ago](https://www.amazon.com/dp/B07K6TD2JK) [**Exhibitors Quic Shampoo 32 oz for All Coat Colors Shine Intensifier Clear**exhibitor's**$15.95**75 rev8y ago](https://www.amazon.com/dp/B07C872QFC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mane n Tail Ultimate Gloss Combo Set (16 Oz) Shampoo & Conditioner for Long-Lasting Shine Softness and Volume for Horses Coat Mane & Tail**Mane 'n Tail**$18.85**4.5★**▲ 79%**](https://www.amazon.com/dp/B08BFCZ2BZ) [**Quic Silver Shampoo 16oz**exhibitor's**$16.13**4.6★**▲ 66%**](https://www.amazon.com/dp/B000A6XGG4) [**Mane N Tail Shampoo & Conditioner Combo Set (32 oz Each) For Horses and Humans For A Down to the Skin Cleansing and Conditioning**Mane 'n Tail**$23.70**4.6★**▲ 44%**](https://www.amazon.com/dp/B0046KG8DS) [**Weaver Livestock Whitening Shampoo for Horses Pigs Cattle Gentle and Effective Coconut-Based Hide Hair and Shampoo Daily Use Cattle Show Supplies 1 Quart**Weaver Livestock**$19.09**4.4★**▲ 42%**](https://www.amazon.com/dp/B004OE7268) [**UltraCruz - sc-395301 Equine Bright White Horse Shampoo 16 oz Purple**UltraCruz**$15.06**4.4★**▲ 37%**](https://www.amazon.com/dp/B00O4F4EBS)
**~~View all trending →~~**
## **What buyers say about purple shampoo for horses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Smell**18%
*“Leaves my hair smelling soooo good and feels great”*
**Value For Money**8%
*“Worth it”*
**Hair Growth**8%
*“This really does help your hair grow”*
**Hair Removal**6%
*“It does a great job of cleaning the fur without stripping it of all its oils”*
**Soft Feel**6%
*“how soft his fur is”*
**Efficiency**5%
*“Works great”*
**Color**5%
*“This product kept him Snow White”*
**Moist/Dry**4%
*“I do recommend you get the conditioner as well because the shampoo alone is super drying”*
**Brightness/Shine/Glow**3%
*“Make your pet shine”*
### **What buyers complain about **
**Smell**17%
*“It doesnt really have a good smell it doesnt get the yellow out”*
**Damage/Burn Hair**11%
*“Damaged my hair bad”*
**Color**9%
*“Instead of brightening his coat it makes it lavender grey”*
**Hair Related**9%
*“This brand has ruined my hair”*
**Hard Feel**8%
*“tail is hard”*
**Quality-Overall**8%
*“Poor quality”*
**Functionality-Overall**7%
*“I wouldnt call it effective”*
**Value For Money**4%
*“Extremely disappointing, especially for the price”*
**Suitability Short Hair**4%
*“But it did nothing for me except leaving my hair feeling dry and corse”*
**Thickness**3%
*“thinning of hair”*
### **Top return reasons **
**Leak-Proof**40%
**Color**11%
**Functionality-Overall**7%
**Smell**6%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**4%
**Value For Money**3%
**Hair Related**3%
**Size-Overall**2%
**Suitability Straight Hair**2%
## **Common questions**
- **Is purple shampoo for horses profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 19 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the purple shampoo for horses niche?**
- 10 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in purple shampoo for horses?**
- Top complaints mined from reviews: Smell, Damage/Burn Hair, Color. The return rate is 0.5%.
- **What does it cost to enter the purple shampoo for horses niche?**
- Listings span $11.96–$52.92; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
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