---
title: "Search terms — purple dog leash - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/purple-dog-leash/search-terms"
last_updated: "2026-07-21T22:11:03.793Z"
locale: en
meta:
  description: "Niche score 48/100 · $64K/yr market · 85K searches/yr · $11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $64K/yr market · 85K searches/yr · $11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple dog leash - Flapen"
---

# **purple dog leash**

**Skip it**

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 35Conversion 73Competition 79Returns 49Price range 22Avg price 43Brand share 91Review moat 23Quality gap 28

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$11.16**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,439.72**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$5.70–$17.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$64K**

$64K/yr · 85K searches