---
title: "Search terms — purina pate cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/purina-pate-cat-food/search-terms"
last_updated: "2026-07-21T22:32:59.556Z"
locale: en
meta:
  description: "Niche score 58/100 · $2.3M/yr market · 728K searches/yr · $23.11 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $2.3M/yr market · 728K searches/yr · $23.11 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — purina pate cat food - Flapen"
---

# **purina pate cat food**

**Launch it**

A $2.3M/yr market growing +4.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 30Conversion 96Competition 48Returns 100Price range 79Avg price 95Brand share 0Review moat 21Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 728K searches

**Avg price**

**Incredible****$23.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.38–$37.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,586.19**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand