---
title: "Trend — purepath - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/purepath/trend"
last_updated: "2026-07-21T20:07:38.314Z"
locale: en
meta:
  description: "Niche score 54/100 · $43K/yr market · 44K searches/yr · $16.70 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $43K/yr market · 44K searches/yr · $16.70 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — purepath - Flapen"
---

# **purepath**

**Worth a look**

Shows beatable incumbent ratings (3.5★), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 83Conversion 65Competition 14Returns 77Price range 73Avg price 79Brand share 32Review moat 54Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Great****+81.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.70**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$9.38–$29.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,352.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$43K**

$43K/yr · 44K searches