---
title: "Pur Luv Chicken Jerky Dog Treats — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pur-luv-chicken-jerky-dog-treats"
last_updated: "2026-07-21T17:18:15.610Z"
locale: en
meta:
description: "Niche score 43/100 · $81K/yr market · 15K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $81K/yr market · 15K searches/yr · $17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pur Luv Chicken Jerky Dog Treats — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **pur luv chicken jerky dog treats**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 56Conversion 100Competition 0Returns 100Price range 81Avg price 80Brand share 0Review moat 19Quality gap 25
**Conversion**
**Incredible****30.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$12.88–$25.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.08**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+29.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 15K searches
**Review moat**
**Bad****14,167.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur luv chicken jerky dog treats is a $81K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pur luv chicken jerky dog treats market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$85K–$102K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **30.8%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Pur Luv100%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +29.2% search growth over the last 90 days.
500300Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pur-luv-chicken-jerky-dog-treats/trend)
## **Top pur luv chicken jerky dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$36K60%$48K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$12.88**4.6★17,033 rev](https://www.amazon.com/dp/B08P2D95G8) [2**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$25.02**4.6★17,033 rev](https://www.amazon.com/dp/B0D5SQ417C) [3**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**4.6★8,436 rev](https://www.amazon.com/dp/B08P2DP1J8)
### **Newest**
by launch date
[**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$25.02**17,033 rev2y ago](https://www.amazon.com/dp/B0D5SQ417C) [**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$12.88**17,033 rev5y ago](https://www.amazon.com/dp/B08P2D95G8) [**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**8,436 rev5y ago](https://www.amazon.com/dp/B08P2DP1J8)
### **Trending**
90-day click momentum
[**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$25.02**4.6★**▲ 32%**](https://www.amazon.com/dp/B0D5SQ417C) [**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**4.6★**— 0%**](https://www.amazon.com/dp/B08P2DP1J8) [**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$12.88**4.6★**▼ 16%**](https://www.amazon.com/dp/B08P2D95G8)
## **What buyers say about pur luv chicken jerky dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**53%
*“Dog approved”*
**Taste-Overall**10%
*“Great snack”*
**Quality-Overall**5%
*“The build quality of these treats is exceptional”*
**Value For Money**5%
*“Great value”*
**Ease Of Chewing/Swallowing**4%
*“Not too tough to chew up”*
**Ingredients-Overall**3%
*“Clean ingredients”*
**Size-Overall**3%
*“Nice size”*
**Freshness**2%
*“Fresh and delicious”*
**Smell**2%
*“they dont stink up the whole house”*
**Flavor**1%
*“Had a great flavor”*
### **What buyers complain about **
**Indigestion**15%
*“can cause diarrhea”*
**Size-Overall**10%
*“Theyre huge”*
**Moist/Dry**10%
*“Product very dry and old looking”*
**Hard Feel**7%
*“Too hard”*
**Smell**7%
*“they have a strange smell to them”*
**Value For Money**5%
*“they are costly”*
**Ease Of Chewing/Swallowing**5%
*“Gets too hard to chew”*
**Quality-Overall**5%
*“I am so disappointed in the quality of these chicken wrapped sweet potato treats”*
**Ingredients-Overall**3%
*“CONTAINS SORBITOL Very TOXIC”*
**Stale/Rotten/Spoiled**3%
*“The chicken was charred black”*
### **Top return reasons **
**Hard Feel**16%
**Ease Of Chewing/Swallowing**16%
**Size-Overall**10%
**Smell**8%
**Quality-Overall**7%
**Value For Money**7%
**Moist/Dry**7%
**Indigestion**6%
**Ingredients-Overall**5%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is pur luv chicken jerky dog treats profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 3 tracked products. 90-day search growth is +29.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pur luv chicken jerky dog treats niche?**
- 1 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pur luv chicken jerky dog treats?**
- Top complaints mined from reviews: Indigestion, Size-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for pur luv chicken jerky dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pur luv chicken jerky dog treats niche?**
- Listings span $12.88–$25.02; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 14,167 reviews — the moat a new listing must climb.
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