---
title: "Trend — puppy training supplies - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/puppy-training-supplies/trend"
last_updated: "2026-07-21T21:24:12.253Z"
locale: en
meta:
  description: "Niche score 48/100 · $18K/yr market · 66K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $18K/yr market · 66K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — puppy training supplies - Flapen"
---

# **puppy training supplies**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 24Conversion 25Competition 66Returns 91Price range 64Avg price 64Brand share 84Review moat 22Quality gap 62

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.70**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.49–$33.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,681.03**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$18K**

$18K/yr · 66K searches