---
title: "Search terms — puppy pads - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/puppy-pads/search-terms"
last_updated: "2026-08-07T17:10:17.052Z"
locale: en
meta:
  description: "Niche score 53/100 · $26.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $26.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — puppy pads - Flapen"
---

# **puppy pads**

**Worth a look**

Shows a $26.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 24Conversion 96Competition 19Returns 97Price range 64Avg price 79Brand share 0Review moat 0Quality gap 52

**Market size**

**Incredible****$26.2M**

$26.2M/yr · 11.5M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.15–$29.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****60,349**

avg incumbent reviews — the moat a new listing must climb

## Search terms