---
title: "Trend — puppy food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/puppy-food/trend"
last_updated: "2026-07-21T20:55:32.646Z"
locale: en
meta:
  description: "Niche score 62/100 · $5.9M/yr market · 2.2M searches/yr · $28.44 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $5.9M/yr market · 2.2M searches/yr · $28.44 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — puppy food - Flapen"
---

# **puppy food**

**Launch it**

A $5.9M/yr market growing +0.9% this quarter with returns at 0.1% — clears our launch bar.

Market size 98Growth 26Conversion 85Competition 69Returns 100Price range 84Avg price 95Brand share 21Review moat 24Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 2.2M searches

**Avg price**

**Incredible****$28.44**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.77–$72.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,475.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality