---
title: "Puppy Brush — $309K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/puppy-brush"
last_updated: "2026-07-21T17:29:10.982Z"
locale: en
meta:
description: "Niche score 53/100 · $309K/yr market · 402K searches/yr. A deep review moat (11,811 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $309K/yr market · 402K searches/yr. A deep review moat (11,811 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Puppy Brush — $309K/yr Amazon US Niche (2026) - Flapen"
---
# **puppy brush**
**Worth a look**
Shows low returns (1.6%), but a deep review moat (11,811 avg reviews) keeps it on the watch list.
Market size 51Growth 27Conversion 75Competition 61Returns 84Price range 33Avg price 42Brand share 75Review moat 21Quality gap 43
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$309K**
$309K/yr · 402K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.02**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.20–$19.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,811.35**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, puppy brush is a $309K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puppy brush market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$276K–$331K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **—flat
**Sellers**
**58**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**34%**
- MAEELOU27% - Swihauk13% - Aumuca8% - Dipoo7% - UGNEL6% - Hartz6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
9K7KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/puppy-brush/trend)
## **Top puppy brush search terms**
- **puppy brush**73K/yr-4.4%5.8% conv. - **puppy brush for small dogs**50K/yr+21.3%5.1% conv. - **small dog brush**51K/yr-4.3%6.5% conv. - **dog brush for small dogs**21K/yr+60.0%7.1% conv. - **slicker brush for small dogs**38K/yr-13.1%5.1% conv. - **yorkie brush**19K/yr+3.9%4.8% conv. - **pet hair removal brush**28K/yr+0.5%1.7% conv. - **shih tzu brush**21K/yr-5.9%4.5% conv. - **small dog brushes for grooming**18K/yr-17.6%7.5% conv. - **dog hair remover brush**14K/yr+31.8%4.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/puppy-brush/search-terms)
## **Top puppy brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$25K12%$37K16%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAEELOU Small Dog Brush- Grooming Tool for Teddy Yorkies Maltese Shih Tzu Chihuahua - Puppy Hair Brush (Blue)**MAEELOU**$8.19**4.6★630 rev](https://www.amazon.com/dp/B0DCB7KS9W) [2**Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue**Swihauk**$14.88**4.6★13,077 rev](https://www.amazon.com/dp/B0CLLPVZRV) [3**Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets**Aumuca**$16.39**4.4★37,179 rev](https://www.amazon.com/dp/B09MVNBBWK) [4**Dipoo Self Cleaning Shedding Brush - Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Black**Dipoo**$9.70**4.6★6,946 rev](https://www.amazon.com/dp/B0D1N9PXD8) [5**2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)**UGNEL**$9.82**4.6★1,811 rev](https://www.amazon.com/dp/B0D3FDWVNP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.**LetsFeed**$19.38**1,413 rev11mo ago](https://www.amazon.com/dp/B0FGPLYLXM) [**Comma-Shaped Small Dog Brush Fit for Yorkie Shih Tzu Maltese Maltipoo Pomeranian - Gentle Soft Bristles for Effortless Pet Hair Removal Puppy Essentials (Blue)**PetJoyHaven**$6.32**83 rev1y ago](https://www.amazon.com/dp/B0FBVHWDKT) [**Cloud-Shaped Soft Bristle Small Dog Brush - Hollow Back Design for Easy Grooming - Ideal for Yorkie Shih Tzu Maltese Maltipoo Pomeranian- Puppy Essentials Pet Hair Removal Essentials (Pink)**PetJoyHaven**$5.20**88 rev1y ago](https://www.amazon.com/dp/B0FBV5MRC5) [**2PCS Slicker Brush for Dogs & Pet Comb Professional Dog Grooming Brush (Goldendoodles Poodles Labradoodles) with Extra Long Pins to Effectively Remove Tangles Knots and Mats (Blue Large)**Saccison**$12.25**1,575 rev1y ago](https://www.amazon.com/dp/B0F5MMZBRC) [**Cloud Shape Small Dog Grooming Brush - Ideal Puppy Hair Brushes for Maltese and Small Breeds- Perfect for Shih Tzus Yorkies and Maltipoos - (Blue)**MAEELOU**$7.27**316 rev1y ago](https://www.amazon.com/dp/B0DMPC925K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comma-Shaped Small Dog Brush Fit for Yorkie Shih Tzu Maltese Maltipoo Pomeranian - Gentle Soft Bristles for Effortless Pet Hair Removal Puppy Essentials (Blue)**PetJoyHaven**$6.32**4.3★**▲ 141%**](https://www.amazon.com/dp/B0FBVHWDKT) [**Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets**Aumuca**$16.39**4.4★**▲ 141%**](https://www.amazon.com/dp/B09MVNBBWK) [**Hertzko Self Cleaning Slicker Brush for Dogs and Cats - Pet Hair Brush for Shedding Long and Short Hair - Easy Clean Retractable Bristles - Cat and Dog Grooming Tool - Purple**Hertzko**$12.26**4.5★**▲ 108%**](https://www.amazon.com/dp/B00ZGPI3OY) [**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**4.6★**▲ 84%**](https://www.amazon.com/dp/B0BZZC5PMF) [**CHI for Dogs Small Dog Detangling Kit 3-Piece Grooming Set with Detangling Spray Slicker Brush and Double-Sided Pin-and-Bristle Brush for Small Breeds with Tangles and Mats Includes Zipper Pouch**CHI**$15.79**4.4★**▲ 71%**](https://www.amazon.com/dp/B0957PPB3K)
**~~View all trending →~~**
## **What buyers say about puppy brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**30%
*“Fantastic Easy Hair Removal”*
**Pet Friendly**10%
*“dog loves it”*
**Quality-Overall**10%
*“The product appears to be of good quality and performs as described”*
**Ease Of Use**9%
*“Convenient and easy”*
**Ease Of Cleaning**9%
*“It cleans easily”*
**Value For Money**6%
*“very affordable”*
**Advertised Vs Actual Product**6%
*“BETTER THAN EXPECTED”*
**Soft Feel**4%
*“soft brush”*
**Size-Overall**2%
*“they are the perfect length”*
**Strength**1%
*“It seems very strong material”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Poor Performance”*
**Durability**7%
*“Broke after one use”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Quality-Overall**7%
*“Bad quality”*
**Size-Overall**7%
*“Very small dog”*
**Ease Of Use**5%
*“is very difficult to remove”*
**Value For Money**5%
*“it was 1.50 its not worth the money”*
**Hair Removal**4%
*“Doesn't really work well as a pet hair remover”*
**Sharpness**3%
*“Not as expected sharp on the dogs skin”*
**Hard Feel**3%
*“are very stiff”*
### **Top return reasons **
**Functionality-Overall**30%
**Size-Overall**21%
**Advertised Vs Actual Product**13%
**Hard Feel**7%
**Sharpness**5%
**Hair Removal**4%
**Value For Money**3%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is puppy brush profitable to sell on Amazon United States?**
- The niche generates $309K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the puppy brush niche?**
- 26 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in puppy brush?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.6%.
- **When does demand for puppy brush peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the puppy brush niche?**
- Listings span $5.20–$19.92; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 11,811 reviews — the moat a new listing must climb.
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