---
title: "Trend — puppy bones - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/puppy-bones/trend"
last_updated: "2026-07-21T23:08:17.851Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puppy bones - Flapen"
---

# **puppy bones**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 23Conversion 95Competition 70Returns 99Price range 55Avg price 34Brand share 0Review moat 18Quality gap 50

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 803K searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.86–$28.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,397.24**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand