---
title: "Search terms — pupford training treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pupford-training-treats/search-terms"
last_updated: "2026-07-21T22:12:32.214Z"
locale: en
meta:
  description: "Niche score 51/100 · $477K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $477K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pupford training treats - Flapen"
---

# **pupford training treats**

**Worth a look**

Shows searches that convert (23.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 59Growth 30Conversion 100Competition 68Returns 100Price range 62Avg price 35Brand share 0Review moat 25Quality gap 19

**Conversion**

**Incredible****23.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.48–$32.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$477K**

$477K/yr · 203K searches

**Avg price**

**Okay****$10.14**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,668.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand