---
title: "Pumpkin for Dogs — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pumpkin-for-dogs"
last_updated: "2026-07-21T17:29:44.778Z"
locale: en
meta:
description: "Niche score 59/100 · $1.6M/yr market · 639K searches/yr · $15.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.6M/yr market · 639K searches/yr · $15.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pumpkin for Dogs — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin for dogs**
**Launch it**
A $1.6M/yr market growing +12.9% this quarter with returns at 0.1% — clears our launch bar.
Market size 88Growth 41Conversion 98Competition 19Returns 100Price range 64Avg price 76Brand share 28Review moat 36Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.6M**
$1.6M/yr · 639K searches
**Avg price**
**Great****$15.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.57–$39.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,910.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, pumpkin for dogs is a $1.6M/yr Amazon United States market (639K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin for dogs market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**476**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**7%**
- Fruitables29% - Weruva22% - Amazon Grocery17% - Native Pet12% - Nummy Tum Tum9% - Diggin' Your Dog5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pumpkin-for-dogs/trend)
## **Top pumpkin for dogs search terms**
- **pumpkin puree for dogs**196K/yr+41.2%13.6% conv. - **pumpkin for dogs**178K/yr-19.1%9.4% conv. - **canned pumpkin for dogs**91K/yr+18.9%13.9% conv. - **dog pumpkin**35K/yr+14.3%8.2% conv. - **dog pumpkin puree**26K/yr+11.5%10.0% conv. - **pure pumpkin for dogs**15K/yr+7.6%9.2% conv. - **pumpkin dog food**16K/yr-6.9%3.7% conv. - **pumpkin for dog**8K/yr+50.4%4.0% conv. - **pumpkin dog**12K/yr+7.1%10.7% conv. - **can pumpkin for dogs**8K/yr+4.7%11.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pumpkin-for-dogs/search-terms)
## **Top pumpkin for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$161K20%$322K30%$483K40%$644K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fruitables Pumpkin Digestive Supplement Made with Pumpkins for Dogs Healthy Fiber Supplement for Pet Nutrition Packed with Superfoods 15 oz**Fruitables**$5.00**4.5★4,052 rev](https://www.amazon.com/dp/B001E0L6Z8) [2**Amazon Grocery Pumpkin 15 Oz**Amazon Grocery**$1.57**4.6★899 rev](https://www.amazon.com/dp/B0D1LG7TQ7) [3**Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 2.80oz Pouch (Pack of 12)**Weruva**$16.89**4.4★6,354 rev](https://www.amazon.com/dp/B00NMQ0W70) [4**Native Pet Pumpkin for Dogs - Organic Dog Food Topper Powder - Promotes Firm Stools Supports Digestive Bowel Health & Nutrient Absorption - USDA Organic Rich in Fiber with Real Pumpkin - 30 Scoops**Native Pet**$22.35**4.5★9,747 rev](https://www.amazon.com/dp/B07PMFF7FW) [5**Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 1.05oz Pouch (Pack of 12)**Weruva**$13.16**4.4★6,354 rev](https://www.amazon.com/dp/B00NMPY8YO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**$16.55**92 rev6mo ago](https://www.amazon.com/dp/B0FXG9V8WS) [**Amazon Grocery Pumpkin 15 Oz**Amazon Grocery**$1.57**899 rev9mo ago](https://www.amazon.com/dp/B0D1LG7TQ7) [**Finn Pumpkin Plus for Dogs | Fiber-Rich Digestive Support Topper | 8 oz**Finn**$31.81**927 rev2y ago](https://www.amazon.com/dp/B0CFM5XJCP) [**A Better Treat Freeze Dried Organic Pumpkin Dog and Cat Treats Organic Single Ingredient | Natural Healthy Diabetic Friendly | Made in The USA**A Better Treat**$15.32**1,263 rev3y ago](https://www.amazon.com/dp/B0C51QDWTV) [**Weruva Pumpkin Patch Up! Pumpkin Pumpkin Whats Your Function Variety Pack for Dogs & Cats 1.05oz Pouch (Pack of 12)**Weruva**$12.96**1,058 rev5y ago](https://www.amazon.com/dp/B08DL4N9H6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Grocery Pumpkin 15 Oz**Amazon Grocery**$1.57**4.6★**▲ 134%**](https://www.amazon.com/dp/B0D1LG7TQ7) [**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**$16.55**4.5★**▲ 30%**](https://www.amazon.com/dp/B0FXG9V8WS) [**Nummy Tum Tum Dog Food Pure Pumpkin Organic 15 Ounce**Nummy Tum Tum**$4.46**4.6★**▲ 15%**](https://www.amazon.com/dp/B07XHFXBHS) [**Diggin Your Dog Firm Up Pumpkin for Dogs & Cats Fiber Supplement with Pumpkin & Apple Fiber for Cat & Dog Digestive Support Made in USA 4 oz**Diggin' Your Dog**$14.96**4.5★**— 5%**](https://www.amazon.com/dp/B006CBD7UQ) [**Weruva Pumpkin Patch Up! Pumpkin Pumpkin Whats Your Function Variety Pack for Dogs & Cats 1.05oz Pouch (Pack of 12)**Weruva**$12.96**4.4★**— 4%**](https://www.amazon.com/dp/B08DL4N9H6)
**~~View all trending →~~**
## **What buyers say about pumpkin for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**21%
*“Dog loves it”*
**Quality-Overall**15%
*“Just as good as name brands”*
**Taste-Overall**11%
*“Absolutely Delicious”*
**Value For Money**10%
*“Great value”*
**Ease Of Use**6%
*“It is easy to open the packages”*
**Flavor**5%
*“Great flavor”*
**Ingredients-Overall**5%
*“Im pretty happy with the ingredients list”*
**Soothing/Teething**4%
*“It is a great way to help your dog settle his stomach”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Size-Overall**2%
*“Very convenient size”*
### **What buyers complain about **
**Value For Money**24%
*“costs less”*
**Indigestion**10%
*“has a lot of digestive issues”*
**Texture/Consistency-Overall**6%
*“The consistency is inconsistent from can to can”*
**Taste-Overall**5%
*“Horrible treat”*
**Functionality-Overall**3%
*“Did not help”*
**Ease Of Use**3%
*“I cant get it open”*
**Smell**3%
*“not appetizing where the other stuff smells like as a human can almost eat it”*
**Advertised Vs Actual Product**3%
*“Not as it seems”*
**Stale/Rotten/Spoiled**3%
*“I will not order canned goods again”*
**Ease Of Chewing/Swallowing**3%
*“Hard to eat”*
### **Top return reasons **
**Functionality-Overall**16%
**Smell**13%
**Product Condition**10%
**Texture/Consistency-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Leak-Proof**5%
**Compatibility-Overall**4%
**Size-Overall**4%
**Flavor**4%
## **Common questions**
- **Is pumpkin for dogs profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Launch it (59/100).
- **How competitive is the pumpkin for dogs niche?**
- 10 brands and 476 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in pumpkin for dogs?**
- Top complaints mined from reviews: Value For Money, Indigestion, Texture/Consistency-Overall. The return rate is 0.1%.
- **When does demand for pumpkin for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pumpkin for dogs niche?**
- Listings span $1.57–$39.30; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.
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