---
title: "Pumpkin for Cats — $256K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pumpkin-for-cats"
last_updated: "2026-07-21T17:29:23.922Z"
locale: en
meta:
description: "Niche score 55/100 · $256K/yr market. Brand-locked demand (top 5 brands take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $256K/yr market. Brand-locked demand (top 5 brands take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin for Cats — $256K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin for cats**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 84% of clicks) keeps it on the watch list.
Market size 47Growth 37Conversion 87Competition 42Returns 100Price range 58Avg price 71Brand share 35Review moat 49Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.56–$33.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,565.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$256K**
$256K/yr · 179K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, pumpkin for cats is a $256K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin for cats market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$289K–$362K**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**12%**
- Weruva50% - TIKI PETS18% - MULTIBITES6% - Fruitables5% - Diggin' Your Dog5% - Caru4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pumpkin-for-cats/trend)
## **Top pumpkin for cats search terms**
- **pumpkin for cats**49K/yr-0.2%8.5% conv. - **pumpkin puree for cats**36K/yr+15.8%10.8% conv. - **cat pumpkin**16K/yr+20.4%7.3% conv. - **canned pumpkin for cats**14K/yr+9.4%10.9% conv. - **cat pumpkin puree**13K/yr+3.0%8.3% conv. - **pumpkin cat food**13K/yr+6.8%4.5% conv. - **weruva pumpkin patch up**14K/yr+6.6%14.8% conv. - **weruva pumpkin**7K/yr+25.7%10.7% conv. - **pumpkin patch up for dogs**4K/yr+25.4%15.3% conv. - **pumpkin cat**7K/yr+31.2%5.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pumpkin-for-cats/search-terms)
## **Top pumpkin for cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$38K20%$51K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 2.80oz Pouch (Pack of 12)**Weruva**$16.86**4.4★6,326 rev](https://www.amazon.com/dp/B00NMQ0W70) [2**Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 1.05oz Pouch (Pack of 12)**Weruva**$13.15**4.4★6,326 rev](https://www.amazon.com/dp/B00NMPY8YO) [3**Tiki Cat Tummy Topper Pumpkin Recipe Puree Formulated to Support Healthy Digestion Mousse Cat Food Topper 1.5 oz. Pouch (12 Count)**TIKI PETS**$15.36**4.4★333 rev](https://www.amazon.com/dp/B0C3WV66YQ) [4**Tiki Cat Solutions Topper Multipack Tummy Topper Pumpkin Recipe in Broth 1.5 oz. Pouch (12 Count)**TIKI PETS**$15.60**4.3★110 rev](https://www.amazon.com/dp/B0DT7KZF5Y) [5**Fruitables Pumpkin Digestive Supplement Made with Pumpkins for Dogs Healthy Fiber Supplement for Pet Nutrition Packed with Superfoods 15 oz**Fruitables**$5.04**4.5★4,030 rev](https://www.amazon.com/dp/B001E0L6Z8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wellix 19.75oz Pumpkin Puree for Cats & Dogs Supports Digestive Health with Pumpkin for Cats Soft Cat Treats Natural Fiber Supplement as Dog Food Toppers Kittens & Puppy Snacks**Wellix**$17.79**34 rev2mo ago](https://www.amazon.com/dp/B0GHQBPFJQ) [**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**$16.52**88 rev6mo ago](https://www.amazon.com/dp/B0FXG9V8WS) [**MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks**MULTIBITES**$14.26**54 rev6mo ago](https://www.amazon.com/dp/B0GBT5ZZ8V) [**Amazon Grocery Pumpkin 15 Oz**Amazon Grocery**$1.56**837 rev9mo ago](https://www.amazon.com/dp/B0D1LG7TQ7) [**Tiki Cat Solutions Topper Multipack Tummy Topper Pumpkin Recipe in Broth 1.5 oz. Pouch (12 Count)**TIKI PETS**$15.60**110 rev1y ago](https://www.amazon.com/dp/B0DT7KZF5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wellix 19.75oz Pumpkin Puree for Cats & Dogs Supports Digestive Health with Pumpkin for Cats Soft Cat Treats Natural Fiber Supplement as Dog Food Toppers Kittens & Puppy Snacks**Wellix**$17.79**4.4★**▲ 277%**](https://www.amazon.com/dp/B0GHQBPFJQ) [**Amazon Grocery Pumpkin 15 Oz**Amazon Grocery**$1.56**4.6★**▲ 238%**](https://www.amazon.com/dp/B0D1LG7TQ7) [**MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks**MULTIBITES**$14.26**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GBT5ZZ8V) [**Weruva Pumpkin Patch Up! Pumpkin Pouches for Dogs & Cats**Weruva**$14.25**4.4★**▲ 162%**](https://www.amazon.com/dp/B08DL4TG8G) [**MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks**MULTIBITES**$16.52**4.5★**▲ 100%**](https://www.amazon.com/dp/B0FXG9V8WS)
**~~View all trending →~~**
## **What buyers say about pumpkin for cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**26%
*“Dog loves it”*
**Taste-Overall**12%
*“Absolutely Delicious”*
**Quality-Overall**10%
*“The quality appears consistent”*
**Value For Money**8%
*“Great value”*
**Ease Of Use**6%
*“easy to open”*
**Flavor**5%
*“Great flavor”*
**Ingredients-Overall**4%
*“Good ingredients”*
**Soothing/Teething**2%
*“Really helps if pet has upset tummy”*
**Texture/Consistency-Overall**2%
*“Great consistency”*
**Size-Overall**2%
*“Very convenient size”*
### **What buyers complain about **
**Value For Money**18%
*“costs less”*
**Smell**10%
*“There is a very fishy smell, so if you are sensitive to fish smell, be warned”*
**Indigestion**8%
*“has a lot of digestive issues”*
**Taste-Overall**5%
*“My cat refuses to even taste it”*
**Size-Overall**3%
*“They are tiny-”*
**Functionality-Overall**3%
*“Ok. Hasnt help to much”*
**Quality-Overall**3%
*“Not Amazons normal quality at all”*
**Thickness**3%
*“The consistency is slightly thick fluid”*
**Stale/Rotten/Spoiled**3%
*“the bags arrived completely stale”*
**Ease Of Use**2%
*“having trouble using the restroom”*
### **Top return reasons **
**Flavor**25%
**Ingredients-Overall**10%
**Smell**10%
**Advertised Vs Actual Product**10%
**Escape Proof**5%
**Hard Feel**5%
**Value For Money**5%
**Quality-Overall**5%
**Certifications**5%
**Color**5%
## **Common questions**
- **Is pumpkin for cats profitable to sell on Amazon United States?**
- The niche generates $256K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pumpkin for cats niche?**
- 12 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in pumpkin for cats?**
- Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
- **When does demand for pumpkin for cats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pumpkin for cats niche?**
- Listings span $1.56–$33.22; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.
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