---
title: "Pumpkin Cat Treats — $349K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pumpkin-cat-treats"
last_updated: "2026-07-21T17:14:05.642Z"
locale: en
meta:
description: "Niche score 53/100 · $349K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $349K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Cat Treats — $349K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin cat treats**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 53Growth 29Conversion 92Competition 50Returns 100Price range 76Avg price 84Brand share 3Review moat 44Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.82–$47.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$349K**
$349K/yr · 165K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,116.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin cat treats is a $349K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin cat treats market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$374K–$468K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**16**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**0%**
- Instinct90% - MULTIBITES3% - Just Try3% - Wellix2% - Fruitables2% - A Better Treat1%
## **Demand**
Weekly Amazon search volume, last 27 weeks — +3.2% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pumpkin-cat-treats/trend)
## **Top pumpkin cat treats search terms**
- **instinct raw boost mixers**98K/yr+3.8%12.2% conv. - **instinct dog treats**11K/yr+15.9%0.7% conv. - **pumpkin cat treats**13K/yr+0.1%8.8% conv. - **pumpkin treats for cats**8K/yr+4.0%9.5% conv. - **instinct raw boost mixers for dogs**5K/yr-5.1%8.5% conv. - **instinct raw boost mixers for cats**5K/yr+14.2%12.3% conv. - **instinct dog food toppers**4K/yr+30.7%8.5% conv. - **instinct mixers**3K/yr+63.1%13.4% conv. - **cat pumpkin treats**5K/yr-18.0%11.1% conv. - **raw boost mixers for dogs**5K/yr-15.2%12.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pumpkin-cat-treats/search-terms)
## **Top pumpkin cat treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$35K15%$52K20%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag**Instinct**$14.23**4.7★5,605 rev](https://www.amazon.com/dp/B079Z4MZTG) [2**Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag**Instinct**$14.18**4.6★2,695 rev](https://www.amazon.com/dp/B07NLZTHD7) [3**Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz**Instinct**$27.71**4.7★5,605 rev](https://www.amazon.com/dp/B084DH3HBS) [4**Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag**Instinct**$26.80**4.7★4,022 rev](https://www.amazon.com/dp/B00YWPIFHE) [5**Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)**Instinct**$12.33**4.5★3,274 rev](https://www.amazon.com/dp/B00YWPIFAG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MULTIBITES 330 Bites Pumpkin Cat Treats Natural Cat Treats Healthy with Pumpkin Powder for Cats Psyllium Husk Digestive Support Kitten Snacks for Stool Firm & Gut Health**MULTIBITES**$9.99**56 rev5mo ago](https://www.amazon.com/dp/B0G4CZY4DG) [**MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks**MULTIBITES**$14.26**54 rev6mo ago](https://www.amazon.com/dp/B0GBT5ZZ8V) [**Wellix 13.05oz Healthy Cat Treats Pumpkin Flavor - Chicken Formula Stomach Sensitive Kitten Snacks for Digestive Support - Cat Constipation Relief Low Calorie Food Topper for Cats**Wellix**$16.02**223 rev1y ago](https://www.amazon.com/dp/B0F2HFF5LL) [**Just Try 13.4 OZ Pumpkin Cat Treats Cat Constipation Relief Hairball Control Healthy Salmon Snacks Training Biscuits Treats for Digestive Support Low Calorie Kitten Snacks**Just Try**$17.61**296 rev1y ago](https://www.amazon.com/dp/B0DSFX25BS) [**Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 23 oz. Bag**Instinct**$47.61**5,605 rev1y ago](https://www.amazon.com/dp/B07JN1GZNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks**MULTIBITES**$14.26**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GBT5ZZ8V) [**MULTIBITES 330 Bites Pumpkin Cat Treats Natural Cat Treats Healthy with Pumpkin Powder for Cats Psyllium Husk Digestive Support Kitten Snacks for Stool Firm & Gut Health**MULTIBITES**$9.99**4.2★**▲ 110%**](https://www.amazon.com/dp/B0G4CZY4DG) [**Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag**Instinct**$21.72**4.4★**▲ 25%**](https://www.amazon.com/dp/B084DH5651) [**Instinct RawBoost Functional Mixers Freeze Dried Dog Food Topper Grain-Free Real Chicken - Mobility Support 5.5 oz. Bag**Instinct**$14.17**4.7★**▲ 24%**](https://www.amazon.com/dp/B079YXPSK4) [**Instinct Freeze Dried Mixers Dog Food Toppers Pollock 5 oz. Bag**Instinct**$13.14**4.6★**▲ 22%**](https://www.amazon.com/dp/B0CSLRJJ3J)
**~~View all trending →~~**
## **What buyers say about pumpkin cat treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Cats love it”*
**Taste-Overall**11%
*“My dogs love these treats”*
**Quality-Overall**8%
*“The quality appears consistent”*
**Value For Money**5%
*“Great price”*
**Flavor**5%
*“flavor enhanced treats”*
**Ingredients-Overall**4%
*“Good ingredients”*
**Smell**3%
*“it has no nasty odor”*
**Size-Overall**3%
*“The size is great”*
**Ease Of Use**2%
*“Easy to use”*
**Soft Feel**2%
*“seem gentle”*
### **What buyers complain about **
**Value For Money**16%
*“Not worth it at that price”*
**Indigestion**9%
*“Unfortunately, when I gave this to all three of my cats, they all had diarrhea”*
**Size-Overall**6%
*“Bags are tiny”*
**Ease Of Chewing/Swallowing**5%
*“Hard to eat”*
**Smell**5%
*“they didn't like the smell”*
**Hard Feel**3%
*“They are hard”*
**Moist/Dry**3%
*“Dried out”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Taste-Overall**3%
*“Horrible treat”*
**Quality-Overall**3%
*“The quality control is awful”*
### **Top return reasons **
**Indigestion**14%
**Flavor**12%
**Functionality-Overall**12%
**Size-Overall**9%
**Advertised Vs Actual Product**9%
**Escape Proof**7%
**Smell**7%
**Quality-Overall**6%
**Moist/Dry**5%
**Value For Money**5%
## **Common questions**
- **Is pumpkin cat treats profitable to sell on Amazon United States?**
- The niche generates $349K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pumpkin cat treats niche?**
- 6 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in pumpkin cat treats?**
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the pumpkin cat treats niche?**
- Listings span $4.82–$47.61; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.
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