---
title: "Search terms — proviable paste for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/proviable-paste-for-dogs/search-terms"
last_updated: "2026-07-21T21:58:50.164Z"
locale: en
meta:
  description: "Niche score 53/100 · $4.1M/yr market · 915K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $4.1M/yr market · 915K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — proviable paste for dogs - Flapen"
---

# **proviable paste for dogs**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 97Growth 37Conversion 97Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 22Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.1M**

$4.1M/yr · 915K searches

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$28.59**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.49–$42.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,553**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand