---
title: "Trend — poop - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/poop/trend"
last_updated: "2026-07-21T20:11:59.442Z"
locale: en
meta:
  description: "Niche score 53/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — poop - Flapen"
---

# **poop**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 96Growth 21Conversion 82Competition 17Returns 97Price range 77Avg price 87Brand share 5Review moat 33Quality gap 45

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 1.6M searches

**Avg price**

**Great****$19.80**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.07–$42.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,223.08**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand