---
title: "Poop — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/poop"
last_updated: "2026-07-21T17:37:37.427Z"
locale: en
meta:
description: "Niche score 53/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.9M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poop — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **poop**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 96Growth 21Conversion 82Competition 17Returns 97Price range 77Avg price 87Brand share 5Review moat 33Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 1.6M searches
**Avg price**
**Great****$19.80**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.07–$42.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,223.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, poop is a $2.9M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poop market data**
- **Units sold / yr**
- **125K–150K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- POOPH78% - Chivao12% - GIFTIARA3% - Boao3% - Hasbro Gaming2% - Laughing Smith2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/poop/trend)
## **Top poop search terms**
- **poop**610K/yr-5.6%0.2% conv. - **pooph odor eliminator**285K/yr-23.4%15.2% conv. - **poof odor eliminator**157K/yr-1.4%17.7% conv. - **poof**142K/yr-1.7%5.3% conv. - **pooph**142K/yr-6.6%13.9% conv. - **caca**41K/yr-4.6%0.1% conv. - **pooh spray**23K/yr+11.9%11.8% conv. - **pooph odor eliminator spray for dogs**48K/yr-27.1%20.1% conv. - **poof odor eliminator for dogs**52K/yr-22.8%19.8% conv. - **pooph spray**35K/yr+8.8%12.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/poop/search-terms)
## **Top poop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$288K20%$576K30%$864K40%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty**POOPH**$22.10**4.5★3,927 rev](https://www.amazon.com/dp/B0G8475551) [2**POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented**POOPH**$25.19**4.5★3,927 rev](https://www.amazon.com/dp/B0FN4V61X1) [3**Chivao 7 Pieces Fake Poo Realistic Fake Turd Prank Lifelike Poo Toy Gags and Practical Joke Toys for April Fools Day Prank Party Supplies**Chivao**$9.12**4.6★916 rev](https://www.amazon.com/dp/B09N3STQXW) [4**Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty**POOPH**$12.99**4.5★3,927 rev](https://www.amazon.com/dp/B0G8SWWK28) [5**Pooph Pet Odor Eliminator 32oz Spray 2-Pack - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty**POOPH**$42.94**4.6★3,923 rev](https://www.amazon.com/dp/B09V57YWN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**POOPH Kitty Spray - Odor Eliminator 16oz - Dismantles Odors on a Molecular Basis - Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty Safe**POOPH**$13.76**59 rev7mo ago](https://www.amazon.com/dp/B0G8SMJGPF) [**Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty**POOPH**$22.10**3,927 rev7mo ago](https://www.amazon.com/dp/B0G8475551) [**Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty**POOPH**$12.99**3,927 rev7mo ago](https://www.amazon.com/dp/B0G8SWWK28) [**POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented**POOPH**$25.19**3,927 rev9mo ago](https://www.amazon.com/dp/B0FN4V61X1) [**POOPH Pet Odor Eliminator 64 fl oz Bottle Organic NO Fragrances NO Harsh Chemicals Fast Safe and Effective Works On-Contact! For Home Auto Upholstery Furniture Safe for Pets & People**POOPH**$39.10**3,927 rev11mo ago](https://www.amazon.com/dp/B0FL7GP5JF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POOPH Kitty Spray - Odor Eliminator 16oz - Dismantles Odors on a Molecular Basis - Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty Safe**POOPH**$13.76**4.3★**▲ 184%**](https://www.amazon.com/dp/B0G8SMJGPF) [**POOPH Pet Odor Eliminator 64 fl oz Bottle Organic NO Fragrances NO Harsh Chemicals Fast Safe and Effective Works On-Contact! For Home Auto Upholstery Furniture Safe for Pets & People**POOPH**$39.10**4.5★**▲ 152%**](https://www.amazon.com/dp/B0FL7GP5JF) [**POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented**POOPH**$25.19**4.5★**▲ 141%**](https://www.amazon.com/dp/B0FN4V61X1) [**POOPH Laundry 32oz Bottle (16 Loads) Eliminates The Toughest Odors in a One Wash With No Fragrances. Just Add 2oz With Laundry Detergent No Harsh Chemicals Safe for People & Pets**POOPH**$23.53**4.5★**▲ 111%**](https://www.amazon.com/dp/B0GFPWXPWR) [**Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty**POOPH**$12.99**4.5★**▲ 74%**](https://www.amazon.com/dp/B0G8SWWK28)
**~~View all trending →~~**
## **What buyers say about poop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“Good deodorizer”*
**Advertised Vs Actual Product**14%
*“Better than expected”*
**Quality-Overall**12%
*“Excellent product”*
**Fun/Entertainment Experience**7%
*“fun for kids”*
**Efficiency**4%
*“it works well”*
**Value For Money**3%
*“Good price”*
**Ease Of Use**2%
*“Easy to understand”*
**Strength**2%
*“Powerful”*
**Spray/Flow**2%
*“This spray works absolute wonders”*
**Ease Of Cleaning**1%
*“cleans the dog as well”*
### **What buyers complain about **
**Smell**52%
*“the funky smell that remains is offputting”*
**Functionality-Overall**14%
*“does not work well”*
**Value For Money**6%
*“Not worth it”*
**Advertised Vs Actual Product**3%
*“This is NOT the same product”*
**Quality-Overall**2%
*“Poorly made”*
**Leak-Proof**1%
*“had leaked out”*
**Size-Overall**1%
*“bigger bottles than you buy off the shelfs plus they come in a two pack”*
**Spray/Flow**1%
*“This one has defective sprayer”*
**Durability**1%
*“Does not last”*
**Fun/Entertainment Experience**1%
*“Boring no excitement”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**13%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Value For Money**6%
**Size-Overall**5%
**Spray/Flow**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is poop profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the poop niche?**
- 6 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in poop?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for poop peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the poop niche?**
- Listings span $7.07–$42.94; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 3,223 reviews — the moat a new listing must climb.
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