---
title: "Plastic Dog Kennel — $383K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/plastic-dog-kennel"
last_updated: "2026-07-22T21:32:40.220Z"
locale: en
meta:
description: "Niche score 38/100 · $383K/yr market · 230K searches/yr · $127.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $383K/yr market · 230K searches/yr · $127.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plastic Dog Kennel — $383K/yr Amazon US Niche (2026) - Flapen"
---
# **plastic dog kennel**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 25Conversion 16Competition 68Returns 19Price range 23Avg price 66Brand share 9Review moat 22Quality gap 53
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$127.69**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$383K**
$383K/yr · 230K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$26.73–$343.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****9,178.28**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plastic dog kennel is a $383K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic dog kennel market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$319K–$383K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**2%**
- Petmate71% - SportPet Designs12% - Amazon Basics9% - ZOMISIA2% - Elevon2% - Mammoth Pet Products2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -0.0% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/plastic-dog-kennel/trend)
## **Top plastic dog kennel search terms**
- **petmate sky kennel**23K/yr+8.3%1.9% conv. - **iata approved dog crates**23K/yr-8.9%0.5% conv. - **petmate dog crate**25K/yr-9.4%1.5% conv. - **plastic dog kennel**21K/yr-1.0%0.5% conv. - **airline approved dog crates**25K/yr-4.2%0.2% conv. - **petmate**14K/yr+11.1%0.5% conv. - **plastic dog crates for travel**9K/yr-8.4%1.0% conv. - **large plastic dog crate**12K/yr-8.2%0.6% conv. - **plastic dog crates for large dogs**13K/yr-12.6%0.8% conv. - **dog kennel plastic**12K/yr-2.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/plastic-dog-kennel/search-terms)
## **Top plastic dog kennel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$31K12%$46K16%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Petmate Sky Kennel - For Air and Travel Airline Compliant Dog Crate for Pets up 15-30 lbs Heavy Duty Dog Kennel Made in the USA- 28 Inches**Petmate**$87.84**4.4★6,945 rev](https://www.amazon.com/dp/B00AAPGA2W) [2**Petmate Vari Dog Kennel - Portable Dog Carriers & Crates for Large Dogs Airline-Friendly Durable Plastic Pet Carrier For Home and Travel 36 Inches Taupe and Black**Petmate**$120.26**4.5★7,574 rev](https://www.amazon.com/dp/B00DJRA17I) [3**Petmate Sky Kennel For Air and Travel Airline Compliant Dog Crate for Smaller Dog Breeds or Pets up to 15 lbs Heavy Duty Dog Kennel Made in the USA- 21 L**Petmate**$54.35**4.4★6,945 rev](https://www.amazon.com/dp/B003WQTT1A) [4**Amazon Basics Sturdy Portable 2-Door Top-Load Hard-Sided Pet Travel Carrier with Secure Ventilation Handle Front & Top Entry for Dogs Cats 22.8L x 15W x 13H Gray & Blue**Amazon Basics**$38.78**4.6★65,276 rev](https://www.amazon.com/dp/B00OP6SVJW) [5**Petmate Sky Kennel - For Air and Travel Airline Compliant Dog Crate for Pets 50-70 lbs Heavy Duty Dog Kennel Made in the USA- 36 Inches**Petmate**$138.80**4.4★6,945 rev](https://www.amazon.com/dp/B003E77OG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Collapsible Dog Crate for Large/Medium Dogs - 36 L Foldable Dog Cage No-Tool Assembly Travel Dog Crate with 2 Wheels - Easy to Carry Space-Saving Indoor Outdoor Use 36.4(L) x22.84(W) 25.8(H)**Gardner Pet**$132.91**134 rev6mo ago](https://www.amazon.com/dp/B0FPF8VSY9) [**Fancyango 40-Inch Heavy Duty Dog Crate Furniture Lockable Indoor Outdoor Kennel & End Table for Small/Large Dogs Decorative Plastic Pet Cage in Grey**Fancyango**$128.04**90 rev8mo ago](https://www.amazon.com/dp/B0G1SBMP46) [**ZOMISIA Collapsible Dog Crate for Dogs - 28 L Heavy Duty Dog Kennel No Tools Required with 4 Sides Steel Foldable Cage for Dogs Indoor Furniture Portable Carrier with 2 Smooth Wheels Beige**ZOMISIA**$90.19**279 rev11mo ago](https://www.amazon.com/dp/B0FDPVJH5Q) [**Elevon Plastic Kennels Plastic Dog Crate Airline Approved Pet Carrier for Dogs and Cats Longer Traveling XL**Elevon**$129.39**375 rev1y ago](https://www.amazon.com/dp/B0F7X6Z5FB) [**Elevon Plastic Kennels Plastic Dog Crate Airline Approved Pet Carrier for Dogs and Cats Longer Traveling L**Elevon**$90.10**375 rev1y ago](https://www.amazon.com/dp/B0F7XFZK8H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SportPet Airline Compliant X-LARGE 32.25 Travel Dog Kennel-Durable Plastic Airline Pet Carrier w/Removable Wheels & Food Bowls Collapsible Indoor/Outdoor Dog Kennel Dog up to 32L & 23H-Cream/Gray**SportPet Designs**$125.38**4.6★**▲ 286%**](https://www.amazon.com/dp/B07GCLM1LG) [**Collapsible Dog Crate for Large/Medium Dogs - 36 L Foldable Dog Cage No-Tool Assembly Travel Dog Crate with 2 Wheels - Easy to Carry Space-Saving Indoor Outdoor Use 36.4(L) x22.84(W) 25.8(H)**Gardner Pet**$132.91**4.6★**▲ 177%**](https://www.amazon.com/dp/B0FPF8VSY9) [**Amazon Basics Hard-Sided Dog and Cat Kennel Single-Door Travel Pet Carrier with Metal Wire Ventilation 23.6L x 15.7W x 13H Beige**Amazon Basics**$38.06**4.6★**▲ 106%**](https://www.amazon.com/dp/B07KML2RKY) [**Petmate Vari Dog Kennel - Portable Dog Carriers & Crates for Medium Dogs Airline-Friendly Durable Plastic Pet Carrier For Home and Travel 28 Inches Taupe and Black**Petmate**$56.34**4.5★**▲ 101%**](https://www.amazon.com/dp/B00DJR9X40) [**SportPet Airline Compliant X-LARGE 35.5 Travel Dog Kennel-Durable Plastic Airline Pet Carrier w/Removable Wheels & Food Bowls Collapsible Indoor/Outdoor Dog Kennel Dogs up to 32L & 23H-Dark Gray**SportPet Designs**$184.27**4.4★**▲ 82%**](https://www.amazon.com/dp/B0DZDCJVZM)
**~~View all trending →~~**
## **What buyers say about plastic dog kennel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**15%
*“Very sturdy construction”*
**Size-Overall**14%
*“Super happy with the size”*
**Quality-Overall**13%
*“The crate itself seems of adequate quality”*
**Ease Of Use**8%
*“easier to open”*
**Assembly/Installation**7%
*“Easy assembly”*
**Value For Money**7%
*“reasonable price”*
**Pet Friendly**5%
*“Dog loves it”*
**Design-Overall**5%
*“Well built”*
**Durability**4%
*“It is durable”*
**Advertised Vs Actual Product**3%
*“It is exactly as advertised”*
### **What buyers complain about **
**Size-Overall**17%
*“It is too long”*
**Assembly/Installation**9%
*“difficult to put together”*
**Ease Of Use**7%
*“difficult to tighten even then”*
**Quality-Overall**7%
*“Disappointing Quality: Crate Arrived in Poor Condition”*
**Durability**5%
*“not durable at all”*
**Strength**5%
*“Flimsy plastic- decided to return”*
**Value For Money**4%
*“It is a little expensive”*
**Escape Proof**4%
*“Door fell off once cat pushed on it to get out”*
**Material Quality**4%
*“Cheap construction using cheap materials”*
**Instructions/User Manual/Troubleshooting**2%
*“terrible instructions -- I won't put my dog in this”*
### **Top return reasons **
**Size-Overall**70%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Value For Money**3%
**Locking Mechanism**2%
**Escape Proof**2%
**Strength**2%
**Assembly/Installation**2%
**Weight Heavy**1%
## **Common questions**
- **Is plastic dog kennel profitable to sell on Amazon United States?**
- The niche generates $383K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the plastic dog kennel niche?**
- 9 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in plastic dog kennel?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Ease Of Use. The return rate is 7.5% — above our launch gate.
- **When does demand for plastic dog kennel peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the plastic dog kennel niche?**
- Listings span $26.73–$343.21; the average listing price is $127.69 (sweet spot $15–$100). The average incumbent carries 9,178 reviews — the moat a new listing must climb.
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