---
title: "Pink Dog Crate — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pink-dog-crate"
last_updated: "2026-07-21T19:36:07.916Z"
locale: en
meta:
description: "Niche score 36/100 · $156K/yr market · 249K searches/yr · $40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $156K/yr market · 249K searches/yr · $40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Dog Crate — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **pink dog crate**
**Skip it**
High returns (7.6%) — this niche doesn't clear our bar today.
Market size 33Growth 19Conversion 19Competition 37Returns 18Price range 95Avg price 95Brand share 38Review moat 21Quality gap 40
**Avg price**
**Incredible****$40.30**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.42–$77.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$156K**
$156K/yr · 249K searches
**Review moat**
**Bad****10,891.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.6%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, pink dog crate is a $156K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink dog crate market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$161K–$202K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **35%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**13%**
- FDW34% - MidWest Homes for Pets33% - Carlson Pet Products6% - XPIY5% - Siedihit4% - Homey Pet4% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
6K4K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pink-dog-crate/trend)
## **Top pink dog crate search terms**
- **pink dog crate**79K/yr-21.2%1.2% conv. - **pink dog cage**41K/yr-6.5%0.8% conv. - **pink crate**24K/yr+8.4%0.4% conv. - **pink dog kennel**17K/yr-9.9%1.6% conv. - **pink cage**14K/yr+1.0%0.8% conv. - **dog crate pink**11K/yr-3.3%1.6% conv. - **pink crate for dogs**11K/yr-17.2%1.5% conv. - **pink kennel**8K/yr+7.5%1.0% conv. - **dog cage pink**8K/yr-16.8%1.2% conv. - **purple dog crate**7K/yr-1.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pink-dog-crate/search-terms)
## **Top pink dog crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$62K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MidWest Homes for Pets 24-Inch Pink Fashion iCrate for Small Breeds 12-20 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble**MidWest Homes for Pets**$34.71**4.8★7,504 rev](https://www.amazon.com/dp/B007R6GQC6) [2**FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$37.59**4.5★6,413 rev](https://www.amazon.com/dp/B0FF4G71PM) [3**FDW Dog Crate for Large Dogs 48 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$69.68**4.3★165 rev](https://www.amazon.com/dp/B0CHJD2MS1) [4**FDW Dog Crate for Small Dogs 18 Inch Folding Metal Wire Pet Cage Single Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$29.23**4.5★6,413 rev](https://www.amazon.com/dp/B0FPDC26B1) [5**Carlson Pink Secure and Compact Single Door Metal Dog Crate Small**Carlson Pet Products**$29.26**4.6★11,946 rev](https://www.amazon.com/dp/B00MYDT2FK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XPIY Large Dog Crate 59 Inch Metal Kennel for Medium and Small Dogs Safe Indoor & Outdoor XL Big Puppy Cage Pet Playpen Yard Dog Fence Playpen Easy Assembly (Pink 59 Inch)**XPIY**$74.82**6 rev6mo ago](https://www.amazon.com/dp/B0GDXCN1H2) [**FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$37.59**6,413 rev1y ago](https://www.amazon.com/dp/B0FF4G71PM) [**FDW 24 inch Dog Crate Dog Kennel Cage with Double Door Folding Metal Wire Dog Cage with Removable Tray&Divider Panel Pet Crate for Small Dogs Pink**FDW**$29.38**12 rev1y ago](https://www.amazon.com/dp/B0DYDXQTYJ) [**HOMEY PET 30 Inch Pink Dog Crate Cute Dog Cage Medium Sized Collapsible Small Dog Kennel Indoor Nano-Coated Metal Wire Dog Crate with Removable Floor Grid Tray Double Doors Dual Locks Handle**Homey Pet**$77.45**930 rev1y ago](https://www.amazon.com/dp/B0DRXFQ212) [**Siedihit Dog Cat Playpen Puppy Pet Playpen Indoor for Small Dog Crate Tent Cage Outdoor Portable Pop Up Dogs Enclosure Kennel with Carrying Case for Dogs/Cats/Rabbits(Pink Small with pad)**Siedihit**$25.19**442 rev1y ago](https://www.amazon.com/dp/B0DN4V5NTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FDW Dog Crate for Small Dogs 18 Inch Folding Metal Wire Pet Cage Single Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$29.23**4.5★**▲ 200%**](https://www.amazon.com/dp/B0FPDC26B1) [**Precision Pet ProValu Double Door Dog Crate Pink**Petmate**$41.24**4.8★**▲ 118%**](https://www.amazon.com/dp/B0047U7GIS) [**XPIY Large Dog Crate 59 Inch Metal Kennel for Medium and Small Dogs Safe Indoor & Outdoor XL Big Puppy Cage Pet Playpen Yard Dog Fence Playpen Easy Assembly (Pink 59 Inch)**XPIY**$74.82**4.8★**▲ 84%**](https://www.amazon.com/dp/B0GDXCN1H2) [**FDW Dog Crate for Medium Dogs 30 Inch Folding Metal WirePet Cage Double Door W/Divider Panel Indoor Outdoor Kennel Leak-Proof Plastic Tray Pink**FDW**$37.59**4.5★**▲ 74%**](https://www.amazon.com/dp/B0FF4G71PM) [**FDW 24 inch Dog Crate Dog Kennel Cage with Double Door Folding Metal Wire Dog Cage with Removable Tray&Divider Panel Pet Crate for Small Dogs Pink**FDW**$29.38**3.7★**▲ 37%**](https://www.amazon.com/dp/B0DYDXQTYJ)
**~~View all trending →~~**
## **What buyers say about pink dog crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fit perfect”*
**Quality-Overall**11%
*“Good quality, easy to set up exactly as pictured”*
**Pet Friendly**9%
*“Its so great for my dog”*
**Strength**8%
*“Sturdy and easy to set up,”*
**Color**8%
*“I love the color”*
**Durability**8%
*“Seems To Be Durable”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Value For Money**5%
*“Worth The Money”*
**Ease Of Cleaning**4%
*“I love it very much and less cleanup”*
### **What buyers complain about **
**Size-Overall**19%
*“barely fits in this cage”*
**Quality-Overall**13%
*“Poor manufacturing”*
**Strength**9%
*“I needed something strong this is not”*
**Durability**7%
*“Breaks easily”*
**Locking Mechanism**6%
*“Horrible latches/lock”*
**Color**5%
*“I wish it was more baby pink”*
**Ease Of Cleaning**2%
*“My crate arrived extremely dirty”*
**Product Condition**2%
*“Used. Product is correct, but there was pee on the mat. Mustve been returned. I decided to wash and keep it because of time constraints.”*
**Smell**2%
*“But the pad still smells like pee even after washing it”*
**Material Quality**2%
*“Cheap materials”*
### **Top return reasons **
**Size-Overall**83%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Defective Material/Parts**1%
**Locking Mechanism**1%
**Color**1%
**Escape Proof**1%
**Product Condition**1%
**Quality-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is pink dog crate profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pink dog crate niche?**
- 10 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in pink dog crate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 7.6% — above our launch gate.
- **When does demand for pink dog crate peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the pink dog crate niche?**
- Listings span $16.42–$77.45; the average listing price is $40.30 (sweet spot $15–$100). The average incumbent carries 10,891 reviews — the moat a new listing must climb.
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