---
title: "Pine Tar — $232K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pine-tar"
last_updated: "2026-07-21T17:36:05.836Z"
locale: en
meta:
description: "Niche score 53/100 · $232K/yr market · 163K searches/yr. A deep review moat (4,633 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $232K/yr market · 163K searches/yr. A deep review moat (4,633 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pine Tar — $232K/yr Amazon US Niche (2026) - Flapen"
---
# **pine tar**
**Worth a look**
Shows low returns (0.5%), but a deep review moat (4,633 avg reviews) keeps it on the watch list.
Market size 44Growth 46Conversion 71Competition 30Returns 98Price range 80Avg price 93Brand share 43Review moat 25Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.01–$50.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$232K**
$232K/yr · 163K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,633.13**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pine tar is a $232K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine tar market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$176K–$220K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**16%**
- Bickmore49% - Marucci12% - Bronner Bros7% - Tiger Stick6% - All-Star5% - Tenda Horse Products5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.
6K4KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pine-tar/trend)
## **Top pine tar search terms**
- **pine tar**150K/yr+17.7%5.3% conv. - **pine tar oil**5K/yr+19.7%2.3% conv. - **pinetar**4K/yr+16.7%3.8% conv. - **pine tar for soap making**5K/yr-26.9%5.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pine-tar/search-terms)
## **Top pine tar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$70K40%$93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pine Tar 16 oz | 100% Pure | Natural Sealant for Horse Hooves & Wood Preservative for Decks Fences Barns and Outdoor Wood | Protects Seals & Conditions | Made in USA**Bickmore**$15.14**4.7★684 rev](https://www.amazon.com/dp/B000RNGW5C) [2**Marucci Pine Tar Stick**Marucci**$14.09**4.5★630 rev](https://www.amazon.com/dp/B01H4EW1II) [3**Bickmore Pine Tar 1 Gallon - Hoof Care Formula for Horses**Bickmore**$50.44**4.6★104 rev](https://www.amazon.com/dp/B000HHLXRK) [4**Bickmore Pine Tar 32oz - Hoof Care Formula for Horses**Bickmore**$18.94**4.7★353 rev](https://www.amazon.com/dp/B000HHSC5G) [5**Tiger Stick in The Wrapper 4.25 OZ Hand Grip Pine Tar Baseball Bat**Tiger Stick**$14.40**4.7★2,064 rev](https://www.amazon.com/dp/B00GGV6ZDI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geko Bubbletack Baseball Grip Enhancer-Water & Plant-Based Pine Tar Alternative Boost Exit Velo & Bat Control-Non-Hazardous Non-Aerosol-for Baseball/Softball Bats Bat Wraps-NOT for Athletic Tape**Geko Golf**$24.94**60 rev6mo ago](https://www.amazon.com/dp/B0GH3RV17Y) [**Genuine Pine Tar - 1 Lt**Auson**$40.89**168 rev11mo ago](https://www.amazon.com/dp/B0CPTJSB4X) [**Kraken Bat Grip Batting Pine Tar Grip Stick Enhancer for Baseball Bats and Other Sports Equipment Baby Blue One Size**Kraken Bat Grip**$30.10**78 rev2y ago](https://www.amazon.com/dp/B0CF2T6BRQ) [**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)**Dr. Squatch**$20.55**13,552 rev9y ago](https://www.amazon.com/dp/B01NH9GM2L) [**Bronner Bros BB Pine Tar Super Gro Conditioner Temple & Scalp Treatment to Moisturize Dry Scalp Soothe Itchy Scalp & Remove Dry Flakes with Pine Tar Salicylic Acid & Lanolin All Hair Types 6oz**Bronner Bros**$8.19**253 rev10y ago](https://www.amazon.com/dp/B01IAEX12Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Geko Bubbletack Baseball Grip Enhancer-Water & Plant-Based Pine Tar Alternative Boost Exit Velo & Bat Control-Non-Hazardous Non-Aerosol-for Baseball/Softball Bats Bat Wraps-NOT for Athletic Tape**Geko Golf**$24.94**3.8★**▲ 116%**](https://www.amazon.com/dp/B0GH3RV17Y) [**Tiger Stick in The Wrapper 4.25 OZ Hand Grip Pine Tar Baseball Bat**Tiger Stick**$14.40**4.7★**▲ 50%**](https://www.amazon.com/dp/B00GGV6ZDI) [**Marucci Pine Tar Stick**Marucci**$14.09**4.5★**▲ 42%**](https://www.amazon.com/dp/B01H4EW1II) [**Tenda Pine Tar 1gal**Tenda Horse Products**$41.88**4.4★**▲ 30%**](https://www.amazon.com/dp/B0056BKB66) [**Pine Tar 16 oz | 100% Pure | Natural Sealant for Horse Hooves & Wood Preservative for Decks Fences Barns and Outdoor Wood | Protects Seals & Conditions | Made in USA**Bickmore**$15.14**4.7★**▲ 24%**](https://www.amazon.com/dp/B000RNGW5C)
**~~View all trending →~~**
## **What buyers say about pine tar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“No harsh smell”*
**Quality-Overall**11%
*“Good quality soap”*
**Grip**9%
*“It gives you a more solid grip that you have to get used to”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Worth it”*
**Efficiency**4%
*“It works”*
**Cleansing**4%
*“it rinses right off”*
**Adhesion/Stickiness**3%
*“it's not too sticky”*
**Durability**2%
*“durability”*
### **What buyers complain about **
**Smell**16%
*“Smells like bubblegum”*
**Value For Money**10%
*“To pricey”*
**Grip**7%
*“Doesnt work on the Vuk grips”*
**Adhesion/Stickiness**5%
*“Very sticky”*
**Stain Resistance**5%
*“Stained tub”*
**Durability**4%
*“it does not last a long time”*
**Moist/Dry**4%
*“drys out in two minutes”*
**Functionality-Overall**3%
*“it does not work”*
**Size-Overall**3%
*“Small”*
**Quality-Overall**3%
*“its no where near as good as something like Dove bodywash”*
### **Top return reasons **
**Smell**28%
**Grip**16%
**Adhesion/Stickiness**8%
**Functionality-Overall**8%
**Leak-Proof**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Hard Feel**2%
**Product Condition**2%
## **Common questions**
- **Is pine tar profitable to sell on Amazon United States?**
- The niche generates $232K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pine tar niche?**
- 12 brands and 103 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in pine tar?**
- Top complaints mined from reviews: Smell, Value For Money, Grip. The return rate is 0.5%.
- **When does demand for pine tar peak?**
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pine tar niche?**
- Listings span $7.01–$50.44; the average listing price is $22.01 (sweet spot $15–$100). The average incumbent carries 4,633 reviews — the moat a new listing must climb.
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