---
title: "Pet Urn — $482K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pet-urn"
last_updated: "2026-07-21T20:41:30.730Z"
locale: en
meta:
description: "Niche score 56/100 · $482K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $482K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pet Urn — $482K/yr Amazon US Niche (2026) - Flapen"
---
# **pet urn**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 19Conversion 10Competition 88Returns 53Price range 84Avg price 95Brand share 96Review moat 77Quality gap 21
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$28.36**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$6.55–$65.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****460.01**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$482K**
$482K/yr · 2.2M searches
**Returns**
**Good****2.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pet urn is a $482K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pet urn market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$567K–$709K**
- units × avg price
- **Launch success**
- **25%**
- 5 of 20 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**35%**
Top 20: 73%
**Top-5 click share**
**27%**
Top 20: 56%
**Open market**
**61%**
- OtterPets10% - STONLIF7% - DGDCDV7% - PCS PET CREMATORY SUPPLIES6% - ADMLC5% - Pearhead4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
45K35K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pet-urn/trend)
## **Top pet urn search terms**
- **dog urn**299K/yr-11.2%0.6% conv. - **pet urns for dogs**292K/yr-16.5%0.6% conv. - **dog urns for ashes**222K/yr-4.0%0.6% conv. - **pet urn**236K/yr-13.4%0.5% conv. - **cat urn**188K/yr-14.6%0.5% conv. - **urn for dog ashes**157K/yr-1.1%0.6% conv. - **cat urns for ashes**116K/yr-11.9%0.6% conv. - **pet urns for cats**97K/yr-23.1%0.6% conv. - **pet urns**84K/yr-12.0%0.4% conv. - **urns for dogs**88K/yr-23.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pet-urn/search-terms)
## **Top pet urn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$10K4%$19K6%$29K8%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 81 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OtterPets Dog Urn for Ashes 4 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Box Cat Urn for Ashes Dog Ashes Keepsake (Black)**OtterPets**$34.50**4.8★381 rev](https://www.amazon.com/dp/B0FSQ2F2S7) [2**Wood Pet Urns for Dog/Cat Ashes - Small 10 Cu/in Resin Decorative Urn for Ashes for Dog Urns for Cats - Pet Memorial Remembrance Box - Blue Small**STONLIF**$31.37**4.7★363 rev](https://www.amazon.com/dp/B0DH2T1LDH) [3**Pet Memorial Urns for Dogs or Cats Ashes Large Wooden Funeral Pets Memorial Urns with Photo Frame Cremation Urns Keepsake Memory Box for Loss Pets Ashes Urn for Pets**ADMLC**$37.72**4.7★239 rev](https://www.amazon.com/dp/B0CG572WNR) [4**Pet Memorial Urns for Dog or Cat Ashes Large Wooden Funeral Cremation Urns with Photo Frame Keepsake Memory Box with Black Flannel Lining**DGDCDV**$21.86**4.8★1,302 rev](https://www.amazon.com/dp/B0BV23SVMH) [5**Pearhead Pet Ceramic Forever in Our Hearts Urn Pet Memorial Dog Or Cat Keepsake Urn Rainbow Bridge Gold**Pearhead**$19.55**4.7★1,088 rev](https://www.amazon.com/dp/B07S6X55JS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BebyComforyWell Decorative Pet Urns for Dog/Cat Ashes - Luxury Leather Book Style Dog Urn Set with Photo Window Keepsake Urn Pet Memorial Fur Vial Necklace Dog Memorial Gifts for Loss of Dog Cat**BebyComforyWell**$39.70**8 rev1mo ago](https://www.amazon.com/dp/B0GXS1V5LZ) [**Dog Urn for Ashes 5 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Memorial Box Cat Urn for Ashes Dog Ashes Keepsake Fur Vial Photo Album**PETAMICS**$30.58**19 rev1mo ago](https://www.amazon.com/dp/B0GM2ZGLTQ) [**Pet Urns for Dogs & Cats | Black Bamboo Pet Cremation Box with Hair Keepsake Case | Dog Ashes Urn Set with Paw Print Kit | Photo Album & ID Plate | Pet Memorial for Dogs or Cats up to 150 lbs**PETFRIEND**$29.24**50 rev2mo ago](https://www.amazon.com/dp/B0GJV8VM9T) [**ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)**Generic**$22.56**8 rev3mo ago](https://www.amazon.com/dp/B0GWR1FBC5) [**Personalized Wooden Small Urn for Human Ashes Customized Text & Photo with Glass Insert - Mini Urns for Human Ashes Dog Cat Hair Ashes Pet Urn Keepsake for Loved Ones or Pets (Walnut Wood)**WBW**$24.72**8 rev4mo ago](https://www.amazon.com/dp/B0GRVG32TD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pet Urns for Dogs & Cats | Black Bamboo Pet Cremation Box with Hair Keepsake Case | Dog Ashes Urn Set with Paw Print Kit | Photo Album & ID Plate | Pet Memorial for Dogs or Cats up to 150 lbs**PETFRIEND**$29.24**4.6★**▲ 306%**](https://www.amazon.com/dp/B0GJV8VM9T) [**ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)**Generic**$22.56**4.3★**▲ 300%**](https://www.amazon.com/dp/B0GWR1FBC5) [**BebyComforyWell Decorative Pet Urns for Dog/Cat Ashes - Luxury Leather Book Style Dog Urn Set with Photo Window Keepsake Urn Pet Memorial Fur Vial Necklace Dog Memorial Gifts for Loss of Dog Cat**BebyComforyWell**$39.70**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GXS1V5LZ) [**Dog Urn for Ashes 5 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Memorial Box Cat Urn for Ashes Dog Ashes Keepsake Fur Vial Photo Album**PETAMICS**$30.58**4.5★**▲ 297%**](https://www.amazon.com/dp/B0GM2ZGLTQ) [**Pet Memorial Dog urn - Pet Urns for Dogs or Cat - Urn Ashes Memorial Set with Photo Frame and Accessories**Generic**$20.96**4.6★**▲ 294%**](https://www.amazon.com/dp/B0GK355SLV)
**~~View all trending →~~**
## **What buyers say about pet urn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality of the box itself is excellent”*
**Size-Overall**17%
*“Large enough”*
**Advertised Vs Actual Product**8%
*“Product as advertised”*
**Design-Overall**7%
*“Beautifully crafted”*
**Value For Money**6%
*“low price”*
**Ease Of Use**4%
*“Easy to use”*
**Color**3%
*“Beautiful color”*
**Gifting Purpose**3%
*“This made the perfect gift for a loved one”*
**Strength**2%
*“holds together well”*
**Durability**2%
*“Seems durable”*
### **What buyers complain about **
**Size-Overall**36%
*“Not the size I envisioned”*
**Quality-Overall**11%
*“Can tell its not well made”*
**Ease Of Use**5%
*“it wasnt easy”*
**Value For Money**4%
*“The ones they were selling were so expensive”*
**Advertised Vs Actual Product**2%
*“so it doesn't match picture or other I bought”*
**Print Quality**2%
*“Beautiful Urn, needs more attention to print quality”*
**Adhesion/Stickiness**2%
*“the felt not adhered to the bottom of the urn”*
**Color**2%
*“Only complaint is that it's very dark”*
**Strength**2%
*“Small an flimsy”*
**Paint Quality**2%
*“i dont like the painted wood on the inside”*
### **Top return reasons **
**Size-Overall**68%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Color**3%
**Quality-Overall**3%
**Value For Money**2%
**Wood Quality**1%
**Product Condition**1%
**Material Quality**1%
**Paint Quality**1%
## **Common questions**
- **Is pet urn profitable to sell on Amazon United States?**
- The niche generates $482K/yr across 81 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pet urn niche?**
- 56 brands and 76 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in pet urn?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.9%.
- **When does demand for pet urn peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the pet urn niche?**
- Listings span $6.55–$65.87; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)