---
title: "Trend — pet rock - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pet-rock/trend"
last_updated: "2026-07-21T20:43:50.641Z"
locale: en
meta:
  description: "Niche score 38/100 · $47K/yr market · 170K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $47K/yr market · 170K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pet rock - Flapen"
---

# **pet rock**

**Skip it**

A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 25Conversion 22Competition 2Returns 93Price range 61Avg price 77Brand share 7Review moat 81Quality gap 87

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****383.17**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$15.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.07–$30.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$47K**

$47K/yr · 170K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf