---
title: "Search terms — pet odor eliminator candle - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pet-odor-eliminator-candle/search-terms"
last_updated: "2026-07-21T20:57:24.699Z"
locale: en
meta:
  description: "Niche score 53/100 · $213K/yr market. Brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $213K/yr market. Brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pet odor eliminator candle - Flapen"
---

# **pet odor eliminator candle**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list.

Market size 41Growth 34Conversion 67Competition 39Returns 98Price range 75Avg price 87Brand share 32Review moat 49Quality gap 60

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.84**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.69–$39.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,587.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$213K**

$213K/yr · 178K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand