---
title: "Peanut Butter Dog Treats — $990K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/peanut-butter-dog-treats"
last_updated: "2026-07-22T20:54:21.281Z"
locale: en
meta:
description: "Niche score 58/100 · $990K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $990K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peanut Butter Dog Treats — $990K/yr Amazon US Niche (2026) - Flapen"
---
# **peanut butter dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 19Conversion 98Competition 68Returns 100Price range 80Avg price 50Brand share 38Review moat 24Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.14–$60.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$990K**
$990K/yr · 477K searches
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,103.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peanut butter dog treats is a $990K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter dog treats market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$960K–$1.2M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**15%**
- Old Mother Hubbard52% - Milk-Bone11% - Amazon Basics7% - TIKI PETS6% - SmartBones6% - Purina Busy3% - Open — no brand owns it (12 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -11.4% search growth over the last 90 days.
20K15KHoliday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/peanut-butter-dog-treats/trend)
## **Top peanut butter dog treats search terms**
- **peanut butter dog treats**159K/yr-1.9%9.4% conv. - **old mother hubbard dog treats mini**77K/yr-33.2%22.1% conv. - **mother hubbard dog treats mini**57K/yr-26.2%26.0% conv. - **dog treats peanut butter**33K/yr-2.1%11.1% conv. - **peanut butter dog bones**31K/yr-9.0%7.9% conv. - **dog peanut butter treats**21K/yr-2.5%9.5% conv. - **peanut butter treats for dogs**15K/yr+1.9%8.6% conv. - **peanut butter bones for dogs**17K/yr-8.9%9.3% conv. - **peanut butter bones**12K/yr+9.3%12.6% conv. - **milk bone peanut butter dog treats**9K/yr+18.1%9.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/peanut-butter-dog-treats/search-terms)
## **Top peanut butter dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$30K6%$59K9%$89K12%$119K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 40 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Mother Hubbard Wellness P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size (20 Ounce Bag)**Old Mother Hubbard**$4.14**4.7★12,046 rev](https://www.amazon.com/dp/B0017JG5X4) [2**Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size 6 lb Box**Old Mother Hubbard**$16.45**4.8★5,205 rev](https://www.amazon.com/dp/B07D9X5JG3) [3**Wellness Old Mother Hubbard Classic Original Mix Dog Biscuits Natural Training Treats 4 Flavors Mini Size 3.8 lb Bag**Old Mother Hubbard**$11.85**4.7★7,297 rev](https://www.amazon.com/dp/B0002HBMZI) [4**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**4.4★1,374 rev](https://www.amazon.com/dp/B0DCWRRJ6Z) [5**Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter 11.8-Oz. Bag**Milk-Bone**$9.54**4.6★1,666 rev](https://www.amazon.com/dp/B0DKV7L4KK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dog Bakery Softies Soft & Chewy Peanut Butter Dog Treats Medium Size Healthy Treats All Natural Ingredients 10 oz (Pack of 1)**Blue Dog Bakery**$6.86**158 rev6mo ago](https://www.amazon.com/dp/B0GD96W4GX) [**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**1,374 rev12mo ago](https://www.amazon.com/dp/B0DCWRRJ6Z) [**Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter 11.8-Oz. Bag**Milk-Bone**$9.54**1,666 rev1y ago](https://www.amazon.com/dp/B0DKV7L4KK) [**Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter & Real Bacon 11.8 Oz. Bags**Milk-Bone**$9.88**1,014 rev1y ago](https://www.amazon.com/dp/B0DKVHQWYC) [**Buddy Biscuits 8 oz Bag of Softies Soft & Chewy Dog Treats Made with Peanut Butter 8 oz**TIKI PETS**$5.89**3,020 rev2y ago](https://www.amazon.com/dp/B0CQ3PKBHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dog Bakery Softies Soft & Chewy Peanut Butter Dog Treats Medium Size Healthy Treats All Natural Ingredients 10 oz (Pack of 1)**Blue Dog Bakery**$6.86**4.7★**▲ 265%**](https://www.amazon.com/dp/B0GD96W4GX) [**Wellness Old Mother Hubbard Classic Original Mix Dog Biscuits Natural Training Treats 4 Flavors Mini Size 20 oz Bag**Old Mother Hubbard**$4.87**4.8★**▲ 78%**](https://www.amazon.com/dp/B000JLB5NG) [**DreamBone Peanut Butter Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Peanut Butter and Veggies 50 Count**DreamBone**$10.36**4.7★**▲ 74%**](https://www.amazon.com/dp/B072DWZWHC) [**Himalayan Dog Chew Yogurt Sticks Peanut Butter Dog Treats With Prebiotics Probiotics & Protein Digestive Support Lactose & Gluten Free Natural Dog Treat for All Breeds Made in America 5 Count**Himalayan Dog Chew**$7.20**4.3★**▲ 45%**](https://www.amazon.com/dp/B09F5Q899N) [**Wellness Old Mother Hubbard Classic ChickNApples Dog Biscuits Natural Training Treats Chicken and Apple Flavor Mini Size 20 oz Bag**Old Mother Hubbard**$5.23**4.6★**▲ 36%**](https://www.amazon.com/dp/B004B9GNPM)
**~~View all trending →~~**
## **What buyers say about peanut butter dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**42%
*“Good for dogs”*
**Taste-Overall**9%
*“Generations of dogs love these treats”*
**Value For Money**9%
*“Cheap Price”*
**Quality-Overall**6%
*“The quality is consistent”*
**Size-Overall**5%
*“Great size”*
**Flavor**3%
*“Great flavor”*
**Ease Of Chewing/Swallowing**3%
*“Easy for him to chew”*
**Smell**3%
*“They smell all natural”*
**Fun/Entertainment Experience**2%
*“Keeps dog entertained”*
**Ingredients-Overall**2%
*“Healthy Ingredients”*
### **What buyers complain about **
**Size-Overall**13%
*“Very small”*
**Durability**12%
*“easy to break”*
**Indigestion**9%
*“May cause upset stomach”*
**Value For Money**7%
*“They aren't cheap”*
**Hard Feel**7%
*“not soft either”*
**Smell**5%
*“The peanut butter smells rancid”*
**Ease Of Chewing/Swallowing**4%
*“Not for aggressive chewers”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Allergies**2%
*“they start having seizures”*
**Quality-Overall**2%
*“Poor quality control”*
### **Top return reasons **
**Size-Overall**60%
**Hard Feel**9%
**Flavor**5%
**Ease Of Chewing/Swallowing**5%
**Advertised Vs Actual Product**4%
**Stale/Rotten/Spoiled**2%
**Escape Proof**2%
**Quality-Overall**2%
**Smell**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is peanut butter dog treats profitable to sell on Amazon United States?**
- The niche generates $990K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the peanut butter dog treats niche?**
- 18 brands and 79 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in peanut butter dog treats?**
- Top complaints mined from reviews: Size-Overall, Durability, Indigestion. The return rate is 0.0%.
- **What does it cost to enter the peanut butter dog treats niche?**
- Listings span $4.14–$60.67; the average listing price is $12.00 (sweet spot $15–$100). The average incumbent carries 5,104 reviews — the moat a new listing must climb.
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