---
title: "Peanut Butter Dog Bones — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/peanut-butter-dog-bones"
last_updated: "2026-07-21T20:08:23.776Z"
locale: en
meta:
description: "Niche score 54/100 · $165K/yr market · 84K searches/yr · $14.54 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $165K/yr market · 84K searches/yr · $14.54 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peanut Butter Dog Bones — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **peanut butter dog bones**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Market size 34Growth 21Conversion 96Competition 65Returns 100Price range 56Avg price 71Brand share 56Review moat 24Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.54**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.57–$27.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$165K**
$165K/yr · 84K searches
**Review moat**
**Bad****5,312.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peanut butter dog bones is a $165K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter dog bones market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$182K–$218K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**23%**
- SmartBones30% - Purina Busy13% - Cadet12% - Ultra Chewy9% - Pawstruck7% - Amazon Basics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -7.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/peanut-butter-dog-bones/trend)
## **Top peanut butter dog bones search terms**
- **peanut butter dog bones**31K/yr-9.0%9.8% conv. - **peanut butter bones for dogs**17K/yr-8.9%12.3% conv. - **peanut butter bones**12K/yr+9.3%15.5% conv. - **dog bones peanut butter**4K/yr+13.5%8.7% conv. - **peanut butter dog chews**5K/yr-31.1%6.4% conv. - **peanut butter chews for dogs**4K/yr-5.3%8.3% conv. - **dog peanut butter bones**5K/yr-25.9%11.3% conv. - **peanut butter bone**4K/yr+2.2%13.0% conv. - **peanut butter dog bone**3K/yr-19.4%7.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/peanut-butter-dog-bones/search-terms)
## **Top peanut butter dog bones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadet Stuffed Shin Bone Long Lasting Dog Bones for Aggressive Chewers High Protein Filled Dental Chew Bully Stick Peanut Butter Filling 5-6 for Large Dogs**Cadet**$5.57**4.4★6,300 rev](https://www.amazon.com/dp/B000BYAEDS) [2**Purina Busy Bone Adult Dog Chew Bone Treats Peanut Butter - 10 ct. Pouch**Purina Busy**$13.22**4.6★10,756 rev](https://www.amazon.com/dp/B08SGSFZ4N) [3**SmartBones Mini Bones With Real Peanut Butter 56 Count Rawhide-Free Chews For Dogs**SmartBones**$22.59**4.7★16,017 rev](https://www.amazon.com/dp/B08452HR8J) [4**SmartBones Mini Bones With Real Peanut Butter Rawhide-Free Chews For Dogs 32 Count**SmartBones**$14.97**4.7★16,017 rev](https://www.amazon.com/dp/B07S973L8K) [5**Ultra Chewy Peanut Butter Double Treat Bones: Long-Lasting Dog Treats Made in USA for Large and Small Breeds Highly Digestible Ideal for Aggressive Chewers (12 Count)**Ultra Chewy**$17.89**4.5★2,551 rev](https://www.amazon.com/dp/B0C6B1M8GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack**Amazon Basics**$7.65**43 rev4mo ago](https://www.amazon.com/dp/B0DB2QV6NW) [**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**1,374 rev12mo ago](https://www.amazon.com/dp/B0DCWRRJ6Z) [**Pawstruck Large 5-6 Filled Dog Bones Peanut Butter Flavor - Made in USA Long Lasting Stuffed Femur for Aggressive Chewers Dental Treat - Pack of 3 Packaging May Vary**Pawstruck**$24.66**447 rev3y ago](https://www.amazon.com/dp/B0C8LCC5L3) [**Natural Farm Peanut Butter Filled Bones (3-4 Inch 6 Count) Limited Ingredient Natural Stuffed Dental Dog Bone Treats for Dogs Made with Real Beef**Natural Farm**$18.83**574 rev3y ago](https://www.amazon.com/dp/B0BXLSNLLP) [**Wonder Bound Peanut Butter Flavor Dog Twist Sticks - 55 Count - Rawhide-Free Dog Treats Dental Health Chews for Plaque & Tartar Control Easy to Digest Long-Lasting**Wonder Bound**$10.28**812 rev3y ago](https://www.amazon.com/dp/B09H6Z2J2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack**Amazon Basics**$7.65**4.3★**▲ 438%**](https://www.amazon.com/dp/B0DB2QV6NW) [**DreamBone Peanut Butter Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Peanut Butter and Veggies 50 Count**DreamBone**$10.36**4.7★**▲ 143%**](https://www.amazon.com/dp/B072DWZWHC) [**Himalayan Dog Chew Yogurt Sticks Peanut Butter Dog Treats With Prebiotics Probiotics & Protein Digestive Support Lactose & Gluten Free Natural Dog Treat for All Breeds Made in America 5 Count**Himalayan Dog Chew**$7.20**4.3★**▲ 96%**](https://www.amazon.com/dp/B09F5Q899N) [**Wonder Bound Peanut Butter Flavor Dog Twist Sticks - 55 Count - Rawhide-Free Dog Treats Dental Health Chews for Plaque & Tartar Control Easy to Digest Long-Lasting**Wonder Bound**$10.28**4.6★**▲ 85%**](https://www.amazon.com/dp/B09H6Z2J2Z) [**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**4.4★**▲ 71%**](https://www.amazon.com/dp/B0DCWRRJ6Z)
**~~View all trending →~~**
## **What buyers say about peanut butter dog bones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“Dog loves it”*
**Value For Money**9%
*“Price is affordable”*
**Taste-Overall**8%
*“Excellent treat”*
**Quality-Overall**5%
*“They are well made”*
**Ease Of Chewing/Swallowing**5%
*“Soft and chewy”*
**Fun/Entertainment Experience**3%
*“keeps her entertained”*
**Flavor**3%
*“I like that there are different flavors”*
**Size-Overall**3%
*“Great size”*
**Durability**2%
*“don't crumble or break”*
**Smell**2%
*“His breath smells great”*
### **What buyers complain about **
**Durability**15%
*“easy to break”*
**Size-Overall**14%
*“They are large”*
**Indigestion**10%
*“Caused diarrhea”*
**Value For Money**9%
*“They aren't cheap”*
**Ease Of Chewing/Swallowing**5%
*“Not for aggressive chewers”*
**Hard Feel**5%
*“These look rough”*
**Smell**5%
*“No smell”*
**Quality-Overall**2%
*“Poor quality control”*
**Thickness**2%
*“These twist sticks are very thin”*
**Advertised Vs Actual Product**2%
*“Misleading product info”*
### **Top return reasons **
**Size-Overall**60%
**Hard Feel**6%
**Ease Of Chewing/Swallowing**5%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**3%
**Smell**3%
**Flavor**3%
**Value For Money**2%
**Indigestion**2%
**Escape Proof**1%
## **Common questions**
- **Is peanut butter dog bones profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the peanut butter dog bones niche?**
- 18 brands and 67 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in peanut butter dog bones?**
- Top complaints mined from reviews: Durability, Size-Overall, Indigestion. The return rate is 0.0%.
- **When does demand for peanut butter dog bones peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the peanut butter dog bones niche?**
- Listings span $5.57–$27.12; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 5,312 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)