---
title: "Pawshield — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pawshield"
last_updated: "2026-07-21T15:56:42.149Z"
locale: en
meta:
description: "Niche score 46/100 · $67K/yr market · 23K searches/yr · $29.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $67K/yr market · 23K searches/yr · $29.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pawshield — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **pawshield**
**Skip it**
Soft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 87Competition 8Returns 99Price range 95Avg price 95Brand share 0Review moat 99Quality gap 97
**Review moat**
**Incredible****20.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$29.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.31–$52.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$67K**
$67K/yr · 23K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-90.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pawshield is a $67K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pawshield market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$29K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 7 new (360d)
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#328**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **2 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Solubrilho54% - Generic30% - Revolmax11% - FTOTL5%
## **Demand**
Weekly Amazon search volume, last 14 weeks — -90.3% search growth over the last 90 days.
300200Apr '26Apr '26May '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/pawshield/trend)
## **Top pawshield search terms**
- **pawshield ultrasonic flea device**4K/yr-80.5%1.5% conv. - **pawshield**16K/yr-94.7%2.5% conv. - **paw shield**3K/yr-88.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/pawshield/search-terms)
## **Top pawshield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (5 PCS)**Solubrilho**$52.91**3.6★11 rev](https://www.amazon.com/dp/B0GG6P2HMW) [2**2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation**Generic**$23.08**5.0★1 rev](https://www.amazon.com/dp/B0GL7LJKFX) [3**Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (3 PCS)**Solubrilho**$34.58**3.6★11 rev](https://www.amazon.com/dp/B0GG6SLVNB) [4**2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)**Generic**$22.01**3.9★3 rev](https://www.amazon.com/dp/B0GHY4FRQ7) [5**AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack**Revolmax**$20.56**3.6★22 rev](https://www.amazon.com/dp/B0GJ37KSR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FTOTL 2026 Upgrade Ultrasonic Repeller & Insect Indoor Repeller 6 Pack Plug-in Pest Control for Mice Roaches Spiders Mosquitoes & Flies Safe for Kids and Pets**FTOTL**$29.86**22 rev3mo ago](https://www.amazon.com/dp/B0GVHFYNL3) [**2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation**Generic**$23.08**1 rev5mo ago](https://www.amazon.com/dp/B0GL7LJKFX) [**AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack**Revolmax**$20.56**22 rev5mo ago](https://www.amazon.com/dp/B0GJ37KSR5) [**2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)**Generic**$22.01**3 rev5mo ago](https://www.amazon.com/dp/B0GHY4FRQ7) [**Pawshield - Plug in Pawshield Ultrasonic Home Guardian for Cats Dogs (5 PCS)**Solubrilho**$52.91**11 rev6mo ago](https://www.amazon.com/dp/B0GG6P2HMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revolmax T-27 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels Bats Insects Bed Bugs Ants**Revolmax**$20.31**3.8★**▲ 233%**](https://www.amazon.com/dp/B0GBW8732T) [**2PCS 2026 Pawshield Ultrasonic Device Pawshield Ultrasonic Plug-in Device with Soft Indicator Light Quiet Home Environment Support Device for Dogs Cats Easy Plug-and-Play Quiet Operation**Generic**$23.08**5.0★**▲ 214%**](https://www.amazon.com/dp/B0GL7LJKFX) [**FTOTL 2026 Upgrade Ultrasonic Repeller & Insect Indoor Repeller 6 Pack Plug-in Pest Control for Mice Roaches Spiders Mosquitoes & Flies Safe for Kids and Pets**FTOTL**$29.86**3.4★**▲ 177%**](https://www.amazon.com/dp/B0GVHFYNL3) [**2026 Upgraded Ultrasonic Home Guardian Pawshield Flea Indoor Environment Management System for Cats 360 Comfort Shield for Felines Plug-in Ready Non-Disruptive (3 Pcs Black)**Generic**$22.01**3.9★**▲ 66%**](https://www.amazon.com/dp/B0GHY4FRQ7) [**AUR-A28 Ultrasonic Pest Control Repeller - Electronic & Ultrasound Indoor Plug-in Repellent - Get rid of - Rodents Mice Squirrels 6 Pack**Revolmax**$20.56**3.6★**▲ 41%**](https://www.amazon.com/dp/B0GJ37KSR5)
**~~View all trending →~~**
## **What buyers say about pawshield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good value for money”*
**Pest/Insect Control**25%
*“Gets rid of pest”*
**Pet Friendly**10%
*“Calmer cats, Happy Me”*
**Advertised Vs Actual Product**10%
*“Works as should”*
**Weight Light**10%
*“Lightweight and cute”*
**Quality-Overall**5%
*“Great product”*
### **What buyers complain about **
**Pest/Insect Control**46%
*“Does not repel bugs”*
**Functionality-Overall**21%
*“Did not work at all”*
**Instructions/User Manual/Troubleshooting**8%
*“There is absolutely literally in no directions”*
**Advertised Vs Actual Product**8%
*“Flea relief that doesn't work like the ad says”*
**Color**4%
*“They don't come in pink or aqua, unfortunately”*
**Value For Money**4%
*“Waste of money”*
**Strength**4%
*“Non effective”*
### **Top return reasons **
**Functionality-Overall**35%
**Pest/Insect Control**33%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**7%
**Size-Overall**6%
**Value For Money**2%
**Durability**2%
**Material Quality**2%
**Ease Of Use**2%
## **Common questions**
- **Is pawshield profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 7 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -90.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pawshield niche?**
- 4 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pawshield?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- **What does it cost to enter the pawshield niche?**
- Listings span $20.31–$52.91; the average listing price is $29.05 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)