---
title: "Parrot Food — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/parrot-food"
last_updated: "2026-07-21T21:58:24.584Z"
locale: en
meta:
description: "Niche score 65/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parrot Food — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **parrot food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 24Conversion 93Competition 74Returns 100Price range 83Avg price 95Brand share 34Review moat 36Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 573K searches
**Price range**
**Great****$10.88–$110.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,858.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, parrot food is a $1.5M/yr Amazon United States market (573K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parrot food market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**12%**
- Kaytee46% - ZuPreem18% - Vitakraft8% - Wild Harvest8% - Higgins6% - SLEEK & SASSY3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
13K8KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/parrot-food/trend)
## **Top parrot food search terms**
- **parrot food**318K/yr+1.7%9.1% conv. - **macaw food**39K/yr+2.1%8.1% conv. - **parrot food for large birds**32K/yr-9.2%8.9% conv. - **african grey parrot food**29K/yr-8.6%9.7% conv. - **cockatoo food**21K/yr-4.5%7.1% conv. - **parrot food for medium birds**17K/yr-14.7%7.5% conv. - **kaytee parrot food**18K/yr-36.6%6.7% conv. - **parrot seed**11K/yr+1.2%7.7% conv. - **amazon parrot food**11K/yr-4.7%8.0% conv. - **macaw food for large birds**9K/yr+19.8%6.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/parrot-food/search-terms)
## **Top parrot food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$62K8%$124K12%$186K16%$248K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kaytee Fiesta Parrot Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 2.5 pounds**Kaytee**$14.69**4.6★3,967 rev](https://www.amazon.com/dp/B003ALGT7Y) [2**Kaytee Forti-Diet Pro Health+Safflower Nourish+Protect Parrot Food Supports Breeding and Molting Nutrition Backed by Science Digestive and Brain Health 4 pounds**Kaytee**$10.88**4.6★2,649 rev](https://www.amazon.com/dp/B013GLI0QU) [3**Vitakraft Menu Premium Parrot Food - Vitamin-Fortified - Macaw Amazon Conure and Parrot Food for Large Birds 5 Pound (Pack of 1)**Vitakraft**$14.83**4.5★2,969 rev](https://www.amazon.com/dp/B005BV1W00) [4**Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition**Wild Harvest**$12.32**4.5★19,341 rev](https://www.amazon.com/dp/B09D15R1LJ) [5**ZuPreem FruitBlend Bird Pellets Daily Bird Food for Parrot Conure Caique African Grey Eclectus Small Cockatoo Core Nutrition for Medium Large Birds Parrot Food (ML 3.5 lbs)**ZuPreem**$20.13**4.7★5,900 rev](https://www.amazon.com/dp/B001F95SV6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More**Scenic**$24.97**169 rev4mo ago](https://www.amazon.com/dp/B0GNTJFPMK) [**KikiBirds Feather Shine High Potency Blend with Bee Pollen & Freeze-Dried Sprouts - Premium Parrot Food for Molting Breeding & Growth - Omega Rich | 17.5% Plant Protein | USA-Made**KikiBirds**$20.52**148 rev1y ago](https://www.amazon.com/dp/B0F643CLHV) [**Kaytee Nutri Soft Pet Parrot & Conure Bird Food 3 Pound**Kaytee**$18.93**838 rev4y ago](https://www.amazon.com/dp/B09NQQCJ96) [**Kaytee Nutri Soft Pet Macaw & Cockatoo Bird Food 3 Pound**Kaytee**$18.93**377 rev4y ago](https://www.amazon.com/dp/B09NQRZP5P) [**Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition**Wild Harvest**$12.32**19,341 rev4y ago](https://www.amazon.com/dp/B09D15R1LJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scenic Mix Jungle Large Parrot Food - 3 lb Bag - 1 Bird Pellets - Complete Nutrition for Macaws Amazons Cockatoos African Grey Parrots & More**Scenic**$24.97**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GNTJFPMK) [**Wild Harvest Advanced Nutrition Parrot 8 Pounds Seed Grain And Vegetable Mix**Wild Harvest**$14.20**4.4★**▲ 165%**](https://www.amazon.com/dp/B000O3EE6Y) [**Kaytee Forti-Diet Pro Health Nourish+Protect Parrot Food Comprehensive Nutrition Backed by Science Digestive Health Immune Support 5 pounds**Kaytee**$14.16**4.6★**▲ 62%**](https://www.amazon.com/dp/B001VB8JIC) [**Kaytee Supreme Pet Parrot Bird Food 5 Pound**Kaytee**$12.40**4.5★**▲ 58%**](https://www.amazon.com/dp/B001OVBH1U) [**ZuPreem Pure Fun Bird Food Parrot Conure Caique African Grey Eclectus Small Cockatoo Seed and Pellet Blend for Medium Large Birds Bird Food Mixer Topper Enriching Variety (ML 2 lbs)**ZuPreem**$13.98**4.6★**▲ 49%**](https://www.amazon.com/dp/B01GVVJKUW)
**~~View all trending →~~**
## **What buyers say about parrot food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good quality seed”*
**Pet Friendly**16%
*“My parrot loves this”*
**Value For Money**12%
*“Worth every cent spent”*
**Taste-Overall**8%
*“Birds love this food”*
**Freshness**4%
*“The product arrived fresh”*
**Color**4%
*“Nice colours”*
**Size-Overall**3%
*“they're the perfect size treat and my blue and gold loves them”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Smell**3%
*“you can smell the freshness”*
**Ingredients-Overall**2%
*“A well balanced combination of ingredients”*
### **What buyers complain about **
**Size-Overall**25%
*“it cannot fit everyone”*
**Value For Money**13%
*“a tad over priced”*
**Advertised Vs Actual Product**11%
*“Not as advertised”*
**Smell**7%
*“it did not smell right”*
**Quality-Overall**5%
*“Poor Quality”*
**Natural Resource Wastage**4%
*“WASTE”*
**Moist/Dry**4%
*“The fruit was dry”*
**Contamination**3%
*“Moths, moths, and more moths”*
**Color**3%
*“Not for our African Gray he didnt take to it”*
**Ingredients-Overall**2%
*“Not a full ingredient list”*
### **Top return reasons **
**Size-Overall**38%
**Value For Money**15%
**Advertised Vs Actual Product**14%
**Quality-Overall**6%
**Taste-Overall**3%
**Ease Of Use**3%
**Smell**3%
**Functionality-Overall**3%
**Pest/Insect Control**2%
**Certifications**2%
## **Common questions**
- **Is parrot food profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the parrot food niche?**
- 13 brands and 76 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in parrot food?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for parrot food peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the parrot food niche?**
- Listings span $10.88–$110.77; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 2,858 reviews — the moat a new listing must climb.
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