---
title: "Panacur Horse Dewormer — $268K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/panacur-horse-dewormer"
last_updated: "2026-07-21T17:40:18.146Z"
locale: en
meta:
description: "Niche score 47/100 · $268K/yr market · 36K searches/yr · $47.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $268K/yr market · 36K searches/yr · $47.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panacur Horse Dewormer — $268K/yr Amazon US Niche (2026) - Flapen"
---
# **panacur horse dewormer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 33Conversion 97Competition 6Returns 98Price range 93Avg price 94Brand share 0Review moat 67Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$47.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.50–$96.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****832.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$268K**
$268K/yr · 36K searches
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, panacur horse dewormer is a $268K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panacur horse dewormer market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$285K–$380K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Panacur51% - Intervet27% - ATEAMIR8% - SCHERING/INTERVET D7% - MERCK Animal Health7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/panacur-horse-dewormer/trend)
## **Top panacur horse dewormer search terms**
- **panacur for horses**18K/yr+52.1%13.9% conv. - **panacur horse dewormer**14K/yr-68.7%12.3% conv. - **horse equine dewormer panacur panacur fenbendazole fenbendazole made in usa**4K/yr-78.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/panacur-horse-dewormer/search-terms)
## **Top panacur horse dewormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$40K30%$80K45%$120K60%$161K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$40.99**4.7★1,356 rev](https://www.amazon.com/dp/B06XX3FN9D) [2**Panacur Dewormer Horse Paste 10% 100mg**Intervet**$15.70**4.7★1,650 rev](https://www.amazon.com/dp/B0015DUBZA) [3**Panacur Powerpac 5PACK (285 gm)**Panacur**$96.56**4.7★83 rev](https://www.amazon.com/dp/B002X0A578) [4**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**4.8★1,072 rev](https://www.amazon.com/dp/B01AZ4SBJM) [5**SCHERING/INTERVET D PANACUR Dewormer Horse Paste 10% 100mg (2-Pack)**SCHERING/INTERVET D**$29.37**4.8★503 rev](https://www.amazon.com/dp/B07FXRYSMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCHERING/INTERVET D PANACUR Dewormer Horse Paste 10% 100mg (2-Pack)**SCHERING/INTERVET D**$29.37**503 rev7y ago](https://www.amazon.com/dp/B07FXRYSMJ) [**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$40.99**1,356 rev9y ago](https://www.amazon.com/dp/B06XX3FN9D) [**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**1,072 rev9y ago](https://www.amazon.com/dp/B01AZ4SBJM) [**Panacur Powerpac 5PACK (285 gm)**Panacur**$96.56**83 rev17y ago](https://www.amazon.com/dp/B002X0A578) [**MERCK ANIML Health/DURVET Panacur Powerpac Dewormr Fenbendazole 1 Pack 57 Gram Paste 10%**MERCK Animal Health**$90.02**332 rev18y ago](https://www.amazon.com/dp/B0006FHA70)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**4.8★**▲ 81%**](https://www.amazon.com/dp/B01AZ4SBJM) [**Panacur Powerpac 5PACK (285 gm)**Panacur**$96.56**4.7★**▲ 12%**](https://www.amazon.com/dp/B002X0A578) [**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$40.99**4.7★**— 6%**](https://www.amazon.com/dp/B06XX3FN9D) [**Panacur Dewormer Horse Paste 10% 100mg**Intervet**$15.70**4.7★**▼ 11%**](https://www.amazon.com/dp/B0015DUBZA) [**MERCK ANIML Health/DURVET Panacur Powerpac Dewormr Fenbendazole 1 Pack 57 Gram Paste 10%**MERCK Animal Health**$90.02**4.7★**▼ 17%**](https://www.amazon.com/dp/B0006FHA70)
**~~View all trending →~~**
## **What buyers say about panacur horse dewormer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**31%
*“As Expected”*
**Quality-Overall**18%
*“well-made product that does what its supposed to”*
**Value For Money**14%
*“great value for the money”*
**Ease Of Use**13%
*“Easy to use”*
**Taste-Overall**6%
*“Taste isn't bad”*
**Functionality-Overall**4%
*“Good alternative when needing the full gammit”*
**Flavor**2%
*“love the flavor”*
**Pet Friendly**2%
*“Fine for my horses”*
**Durability**2%
*“durable material”*
**Soothing/Teething**2%
*“Great for deworming pups”*
### **What buyers complain about **
**Taste-Overall**26%
*“Tastes like crap”*
**Advertised Vs Actual Product**14%
*“False advertising”*
**Allergies**11%
*“had some issues with heat rash”*
**Functionality-Overall**10%
*“gaps for air complete open mouth breathing stopped laying eggs I didnt know what was going on”*
**Absorbency**7%
*“This did not absorb initially until I discovered that mixing it with olive oil helps it to absorb quickly”*
**Smell**7%
*“It doesn't smell lovely”*
**Texture/Consistency-Overall**6%
*“yet a certain person doesn't like the lotion like texture - so we open up”*
**Size-Overall**4%
*“He is huge”*
**Value For Money**2%
*“I didnt have the money to take her to the vet”*
**Durability**2%
*“It took about a month”*
### **Top return reasons **
**Advertised Vs Actual Product**57%
**Value For Money**9%
**Defective Material/Parts**7%
**Leak-Proof**5%
**Size-Overall**5%
**Functionality-Overall**4%
**Taste-Overall**3%
**Color**2%
**Ethical Trade/Fair Trade**2%
**Contamination**2%
## **Common questions**
- **Is panacur horse dewormer profitable to sell on Amazon United States?**
- The niche generates $268K/yr across 6 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the panacur horse dewormer niche?**
- 5 brands and 32 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in panacur horse dewormer?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Allergies. The return rate is 0.4%.
- **When does demand for panacur horse dewormer peak?**
- Demand peaks in Jan–Apr–May–Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the panacur horse dewormer niche?**
- Listings span $12.50–$96.56; the average listing price is $47.52 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
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