---
title: "Search terms — pac11-11040 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/pac11-11040/search-terms"
last_updated: "2026-07-21T21:43:36.221Z"
locale: en
meta:
  description: "Niche score 38/100 · $93K/yr market · 15K searches/yr · $45.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $93K/yr market · 15K searches/yr · $45.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pac11-11040 - Flapen"
---

# **pac11-11040**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 11Conversion 96Competition 11Returns 44Price range 95Avg price 95Brand share 9Review moat 23Quality gap 60

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$45.08**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.13–$71.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$93K**

$93K/yr · 15K searches

**Review moat**

**Bad****7,154**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand