---
title: "Search terms — overflow box - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/overflow-box/search-terms"
last_updated: "2026-07-21T20:29:30.889Z"
locale: en
meta:
  description: "Niche score 40/100 · $35K/yr market · 65K searches/yr · $120.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $35K/yr market · 65K searches/yr · $120.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — overflow box - Flapen"
---

# **overflow box**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 6Competition 61Returns 20Price range 44Avg price 68Brand share 44Review moat 95Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****103.14**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$120.03**

avg listing price — sweet spot $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$15.77–$205.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Bad****7.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 65K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale