---
title: "Organic Chicken Feed — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/organic-chicken-feed"
last_updated: "2026-07-21T19:36:03.773Z"
locale: en
meta:
description: "Niche score 61/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Organic Chicken Feed — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **organic chicken feed**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 55Conversion 72Competition 58Returns 100Price range 91Avg price 95Brand share 29Review moat 52Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$43.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.21–$88.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+27.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,439.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$223K**
$223K/yr · 76K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, organic chicken feed is a $223K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic chicken feed market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$219K–$263K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**7%**
- New Country Organics33% - Scratch and Peck Feeds25% - Mile Four16% - Wholesome Harvest8% - Purina6% - Manna Pro5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +27.3% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/organic-chicken-feed/trend)
## **Top organic chicken feed search terms**
- **organic chicken feed**36K/yr+31.2%4.9% conv. - **scratch and peck organic layer feed**10K/yr+22.9%6.9% conv. - **organic chicken feed for laying hens**10K/yr-4.3%5.6% conv. - **cluck and co organic chicken feed**4K/yr+119.7%0.9% conv. - **organic chicken food**5K/yr+31.9%6.9% conv. - **chicken feed organic**4K/yr+40.6%7.8% conv. - **organic layer feed for chickens**4K/yr-2.9%5.7% conv. - **layer mash**2K/yr+11.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/organic-chicken-feed/search-terms)
## **Top organic chicken feed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Country Organics | Corn-Free Classic Layer Chicken Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO Chicken Food | 25lbs Bag**New Country Organics**$46.70**4.2★662 rev](https://www.amazon.com/dp/B06XY9Z6K7) [2**Scratch and Peck Feeds Whole Grain Layer Mash Chicken and Duck Feed - 40 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food**Scratch and Peck Feeds**$64.59**4.5★1,546 rev](https://www.amazon.com/dp/B00AFHUZE4) [3**Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample**Mile Four**$19.95**4.2★520 rev](https://www.amazon.com/dp/B083P5DFRN) [4**New Country Organics I Pastured Perfect Layer Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO | 40 lbs**New Country Organics**$69.42**4.1★95 rev](https://www.amazon.com/dp/B0BSHKRVC9) [5**Purina | Nutritionally Complete Non-GMO Organic Layer Hen Feed Crumbles - Chicken Feed | 35 Pound (35 lb.) Bag**Purina**$50.75**4.5★203 rev](https://www.amazon.com/dp/B01M7W2RVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Layer Pellet Chicken Feed 16% Protein Poultry Feed for Laying Hens Supports Egg Production Strong Eggshells & Calcium Absorption with Vitamin D3 Made in USA 40 lbs**Premium Poultry**$47.17**27 rev4mo ago](https://www.amazon.com/dp/B0GRWT838P) [**Pink Rose Organix Layer Pellet Feed 40lbs - Non-GMO High-Protein Poultry Feed for Healthy Hens & Nutritious Eggs 17.5% Protein - USDA Certified Organic Blend Soy & Corn-Free**Pink Rose Organix**$65.83**24 rev1y ago](https://www.amazon.com/dp/B0F492TC35) [**Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb**Wholesome Harvest**$29.96**123 rev1y ago](https://www.amazon.com/dp/B0DQYPY8VJ) [**Wholesome Harvest Non-GMO Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10lb**Wholesome Harvest**$27.82**463 rev1y ago](https://www.amazon.com/dp/B0DQVJF2B9) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**Buff Clucks**$29.34**1,141 rev2y ago](https://www.amazon.com/dp/B0D76YHLYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Layer Pellet Chicken Feed 16% Protein Poultry Feed for Laying Hens Supports Egg Production Strong Eggshells & Calcium Absorption with Vitamin D3 Made in USA 40 lbs**Premium Poultry**$47.17**4.6★**▲ 186%**](https://www.amazon.com/dp/B0GRWT838P) [**Wholesome Harvest Non-GMO Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10lb**Wholesome Harvest**$27.82**4.5★**▲ 132%**](https://www.amazon.com/dp/B0DQVJF2B9) [**Hatortempt 10lb Black Soldier Fly Larvae for Chickens Feed for Laying Hens**Hatortempt**$43.24**4.8★**▲ 95%**](https://www.amazon.com/dp/B0CLLQ8G2R) [**Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample**Mile Four**$19.95**4.2★**▲ 73%**](https://www.amazon.com/dp/B083P5DFRN) [**Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample**Mile Four**$20.08**4.6★**▲ 49%**](https://www.amazon.com/dp/B09HCTMMTF)
**~~View all trending →~~**
## **What buyers say about organic chicken feed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent product”*
**Pet Friendly**12%
*“my flock loves this”*
**Value For Money**11%
*“Great value”*
**Smell**8%
*“Fresh smell”*
**Taste-Overall**8%
*“they taste great too”*
**Freshness**4%
*“Always fresh”*
**Ingredients-Overall**4%
*“Awesome ingredients”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“Great sized bag for our needs”*
**Advertised Vs Actual Product**2%
*“Overall great and as expected”*
### **What buyers complain about **
**Value For Money**27%
*“Too expensive”*
**Quality-Overall**7%
*“The product's bag is of poor quality”*
**Size-Overall**6%
*“Wish the portion size was bigger”*
**Contamination**4%
*“Had bugs in the bag”*
**Taste-Overall**4%
*“I didn't see the grub protein on the packaging and thought we'd try and again and eggs tasted horrible”*
**Ingredients-Overall**4%
*“no ingredients listed”*
**Stale/Rotten/Spoiled**4%
*“Too Dusty and birds avoided it”*
**Advertised Vs Actual Product**4%
*“Deceptive advertising - beware of this product”*
**Ease Of Chewing/Swallowing**3%
*“Hard to eat”*
**Natural Resource Wastage**3%
*“Too much waste”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**20%
**Leak-Proof**20%
**Smell**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Ease Of Chewing/Swallowing**4%
**Moist/Dry**2%
## **Common questions**
- **Is organic chicken feed profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the organic chicken feed niche?**
- 10 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in organic chicken feed?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for organic chicken feed peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the organic chicken feed niche?**
- Listings span $11.21–$88.52; the average listing price is $43.79 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.
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