---
title: "Search terms — organic cat food wet - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/organic-cat-food-wet/search-terms"
last_updated: "2026-07-21T07:18:13.607Z"
locale: en
meta:
  description: "organic cat food wet clears our launch bar: a $1.6M/yr market growing +1.3% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "organic cat food wet clears our launch bar: a $1.6M/yr market growing +1.3% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Search terms — organic cat food wet - Flapen"
---

# **organic cat food wet**

**Launch it**

A $1.6M/yr market growing +1.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 89Growth 27Conversion 92Competition 76Returns 100Price range 79Avg price 95Brand share 0Review moat 43Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.6M**

$1.6M/yr · 616K searches

**Price range**

**Great****$8.49–$41.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,150.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand