---
title: "Novapaw Pee Pad with Pheromones — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/novapaw-pee-pad-with-pheromones"
last_updated: "2026-08-09T20:01:43.890Z"
locale: en
meta:
description: "Niche score 66/100 · $16K/yr market · 17K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $16K/yr market · 17K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Novapaw Pee Pad with Pheromones — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **novapaw pee pad with pheromones**
**Worth a look**
Shows demand growing +236.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 4Growth 98Conversion 51Competition 57Returns 75Price range 95Avg price 94Brand share 64Review moat 85Quality gap 96
**Growth**
**Incredible****+236.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Price range**
**Incredible****$15.35–$34.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.66**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****307.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 17K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, novapaw pee pad with pheromones is a $16K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **novapaw pee pad with pheromones market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **100%**
- **Out of stock**
- **22.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **
**Sellers**
**17**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**23%**
- FREEZE2TRIM17% - Comasua14% - kovziorx13% - Eqexutir11% - Generic11% - PUPIBOO10%
## **Top novapaw pee pad with pheromones search terms**
- **novapaw pee pad with pheromones**9K/yr+300.5%2.0% conv. - **nova paw pup pad with pheromones**5K/yr+785.1%1.3% conv. - **furthrive pads with pheromones**3K/yr-5.9%7.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/novapaw-pee-pad-with-pheromones/search-terms)
## **Top novapaw pee pad with pheromones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$81010%$2K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Furthrive Washable Pee Pads for Dogs with Pheromone Attraction Reusable Puppy Pads Waterproof Non-Slip Training Pad 31.25 27.25 in Pet-Friendly for Crates Apartments Puppy Supplies (One Unit)**FREEZE2TRIM**$34.47**4.0★172 rev](https://www.amazon.com/dp/B0FY9P6S4Q) [2**Puppy Pee Pads with Pheromones Forever Pad Washable Pee Pads for Dogs Reusable Dog Pee Pads Waterproof and Leak-Proof Non-Slip Base Training Pad Suitable for Home(Gray XS:11.8*11.8in)**Comasua**$16.82**4.0★24 rev](https://www.amazon.com/dp/B0GS8XMKP9) [3**PUPIBOO Washable Pee Pads for Dogs and Cats - Super Absorbent Reusable Puppy Training Pads - 100% Waterproof Leak-Proof & Non-Slip Whelping Pads for Pet Housebreaking**PUPIBOO**$27.79**4.6★5,400 rev](https://www.amazon.com/dp/B0BTTNPLF5) [4**Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave**Eqexutir**$20.95**2.2★4 rev](https://www.amazon.com/dp/B0GTY9LWV8) [5**Washable Pee Pads for Dogs 2 Pack Puppy Pads with Pheromones 2026 Upgraded PuppyPad 36 x 36 Waterproof Non-Slip Reusable Puppy Pad with Fast Absorbent Leakproof Whelping Pads for Pet Housebreaking**YOSEPATI**$23.66**3.7★430 rev](https://www.amazon.com/dp/B0D8JBL1HM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave**Eqexutir**$21.01**14 rev3w ago](https://www.amazon.com/dp/B0H744LS6B) [**Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave**Eqexutir**$20.95**4 rev1mo ago](https://www.amazon.com/dp/B0GTY9LWV8) [**Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)**kovziorx**$15.42**14 rev1mo ago](https://www.amazon.com/dp/B0H4Z3456C) [**Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)**kovziorx**$20.47**14 rev1mo ago](https://www.amazon.com/dp/B0H3ZYXP3B) [**2PC Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)**kovziorx**$25.36**14 rev1mo ago](https://www.amazon.com/dp/B0H38ZHRRL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)**kovziorx**$20.47**4.3★**▲ 27%**](https://www.amazon.com/dp/B0H3ZYXP3B) [**Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave**Eqexutir**$21.01**4.5★**▲ 27%**](https://www.amazon.com/dp/B0H744LS6B) [**Puppy Pee Pads with Pheromones Non-Slip Leakproof Dog Pee Mat Washable Reusable Puppy Training Pads Odor Resistant Absorbent Pad for Dogs and Cats (S: 15.7 23.6)**Generic**$19.84**4.5★**▲ 27%**](https://www.amazon.com/dp/B0H2L2389B) [**2Pack Washable Pee Pads for Dogs Reusable Puppy Pads Pet Training Pads with Activated Carbon Pheromone Attraction Targets Waterproof & Non-Slip Dog Pee Pads for Housebreaking (18x24)**VTOPVMAX**$16.00**4.8★**▲ 27%**](https://www.amazon.com/dp/B0GWTN3M69) [**Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)**kovziorx**$20.73**4.3★**▲ 27%**](https://www.amazon.com/dp/B0GZ4G469X)
**~~View all trending →~~**
## **What buyers say about novapaw pee pad with pheromones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“seem well made”*
**Ease Of Cleaning**12%
*“keep everything clean”*
**Absorbency**10%
*“Absorbency is fantastic”*
**Size-Overall**9%
*“PERFECT SIZE”*
**Leak-Proof**7%
*“does a great job preventing leaks”*
**Design-Overall**6%
*“the design is actually cute”*
**Durability**5%
*“beautiful and durable”*
**Advertised Vs Actual Product**4%
*“Works very well as advertised”*
**Grip**4%
*“I love the grips on the bottom”*
**Value For Money**4%
*“Good deal to me”*
### **What buyers complain about **
**Functionality-Overall**33%
*“It didnt work for my dog”*
**Value For Money**15%
*“But disposable pads just got to be too expensive”*
**Quality-Overall**7%
*“Poor quality”*
**Size-Overall**7%
*“It doesn't quite fit the kennel”*
**Smell**5%
*“Smelly”*
**Absorbency**5%
*“Not absorbent”*
**Thickness**4%
*“They are not thick enough”*
**Water Resistance**3%
*“it doesn't soak in”*
**Advertised Vs Actual Product**3%
*“PRODUCT DID NOT WORK AS PROMISED”*
**Leak-Proof**2%
*“Not leak proof”*
### **Top return reasons **
**Size-Overall**46%
**Functionality-Overall**13%
**Advertised Vs Actual Product**13%
**Color**4%
**Smell**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Absorbency**2%
**Material Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is novapaw pee pad with pheromones profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 30 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +236.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the novapaw pee pad with pheromones niche?**
- 13 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in novapaw pee pad with pheromones?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- **What does it cost to enter the novapaw pee pad with pheromones niche?**
- Listings span $15.35–$34.47; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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